Branding: In Five and a Half Steps

No other book brings all the steps of branding together in such a coherent and easy-to-understand manner without losing the significance of any process.

Got it as a gift and the recipient enjoyed.

Great book

I love Michael's book. I have followed one of his courses and wanted to learn more about his approach to branding. And this book just did that. The content is very easy to digest and applies the theory through eye-opening case studies, which allows one to properly reflect on the take aways of this book. I would say this is a great addition to your library if you are into branding, marketing and implement some of the lessons in your own workshops.

livro veio com a lombada bem danificada, e foi vendido como novo

It summarises information from a lot of recognised branding books and it exemplifies all the theory through very relevant and clear cases of study. I just completed a Master in Branding and I really wish I had discovered this book before. It also go through the different stages of design, bridging strategy with design which, for me, is brilliant. I think that if you are interested on the branding field, this is a must!