Shampoo by Fudge Clean Blonde Damage Rewind Violet-Toning Shampoo 1000ml

I’ve been using the Fudge normal purple shampoo and conditioner for over a year. That is excellent. This version however is even better! It makes your hair really soft and is an amazing toner. It takes away all brassy tones. The first day I used it I was asked if I’d coloured my hair by three different people who then complimented me on the colour. I liked my highlights before..... now they’re even better! I absolutely love this shampoo! Two months on and in combination with the rewind conditioner and standard rewind shampoo my hair is finally growing as it’s in much better condition and I didn’t need to have much trimmed off at the hairdressers. Really pleased with how great it is. 👍 Edit: December 2019 and am still using it. Really is the best purple shampoo out there. Hair is also in fantastic condition and has grown to the length I wanted it to.

This product is amazing.My blonde colour has the tendency to brass pretty quickly. I have highlighted hair that's growing out (balayage done 12m ago,) I leave this on for 15-20 mins and it sorts it out. It really brightens up the blonde. Works well on natural and dyed hair ( ashes up my roots that are light brown).The bottle lasts ages so worth the money.The downside is it can stains your hands.

Great shampoo! This completely transforms my hair colour - every time I use it. I tend use this shampoo once a week or every other week if my hair is getting too light, but without fail, every time I use it I’ll get a comment on my hair and ask if I’ve had it done. It takes out any sign of yellow at all. The longer you leave it on the more effective it is, however be warned, too long and it does go super light and will start to take on a purple tinge.The shampoo itself is very purple so you do need to be careful and wash off any splashes immediately. I’ve had it stain a shower curtain so after that I’m always very careful to remove it off places that could stain, like tile grouting. It also stains your hands, and sometimes your nails, no matter how quickly you wash it off them. But normally by the time I’m finished showering if isn’t too noticeable, unless my hands are really dry then it seems to just sink it. But it’s worth it.I always use the matching conditioner afterwards, which leaves the hair super soft and silky. And the smell of the shampoo is lovely, you’ll suddenly notice it randomly throughout the day. All in all - great value - especially with the massive size - but actually does what it says it’ll do and leaves your hair looking healthy. You won’t bother with cheaper brands again after using this!

Geat for toning blonde hair works really well from the 1st wash you do not need the conditioner your normal conditioner will be fine just leave the shampoo for 5 to 10 minutes depending on the result you want. A word of warning - it will colour your nails so wear gloves it comes off skin absolutely fine but I just found just under my nails stained for 24 hour no matter how much I scrubbed. Use the shampoo until you reach the tone you want then use every 3rd wash.

I have a brunette balayage so I was a bit skeptical of whether this would work for me but I love it! It has really toned down the brassy tones that were coming through and made a massive difference, it smells good too for this product type. The one complaint is that I have sensitive skin and it can make me a bit tingly if I use it more than once a week and it leaves you with purple finger tips if you mess around with it too much when it's on your hair