AmeriColor Soft Gel Paste Food Color, 4.5-Ounce, Super Red

As always, this brand continues to be my go to food coloring gel. It is simple to use, produces a bright red without a ton of product and does nor effect the taste of my cookies. The gel goes a long way, making this is a fabulous value. The color does not bleed into other colors- even white. Plus, it does not turn your mouth red when you get the cookie.

Actually RED. You don't need to do anything to make it deeper. In fact be careful not to put too much bc it can get deep blood red easily bc it's so saturated. Great product!! Also bought the black & brown and I'm impressed.

The color is bright and vibrant and didn’t require a lot of food coloring, the gel consistency was perfect, the size was good for the price and it didn’t change the consistency of the icing.

Made a delicious red velvet cake with this red food coloring. It is very deep red, and you don't need very much. The best part is it adds NO flavor to the batter, like some of the liquid food colorings will. It's a little expensive, but you get so much it could be a lifetime supply if you're not using this sort of thing all the time.

Easy to use

Always pleased with americolor food coloring. Beautiful color and doesn't have a weird smell/taste like some other food colorings.

I absolutely love this product it so much better than liquid and the color brightness is a rich red, very easy to use, is good value for money.

Great product, a small quantity is enough to achieve the right color.