Clairol Natural Instincts Demi-Permanent Hair Dye, 7G Dark Golden Blonde Hair Color, Pack of 3

I use this product every two weeks and enjoy ordering similar shades and mixing them to get subtle differences. No ammonia or nasty peroxide washes out gradually And looks natural.

Good coloring

Great product but, shipping by Reebship is extremely poor, if not non-existent.

I don’t like roots. This will wash out slowly over 3-4 weeks. It is subtle, but colors grey well, and make your hair shiny, and feel healthy,

Wash out after 7 washes

Can't find this color in any of the stores, perfect color for summer and doesn't dry out your hair. It also gives my hair more body and doesn't smell when you're using it.

This is so much better than all the chemicals used at the salon and a heck of a lot cheaper. Takes little time to dye, has good color, leaves hair soft, and doesn’t make for an itchy scalp… good but!

This picture is very misleading. It shows a box of the old formulation of Dark Golden Blonde, except that they changed the 9G number to 7G. They are 2 different colors and formulas. I thought I was getting the old 9G formula hair color, which I really like. Instead, I got the new formula, 7G, which is not what I wanted.