Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need (The Jossey-Bass Nonprofit and Public Management Series)

I suppose you can get one or two useful ideas from this book, but mostly it's very basic, and also quite dated information. There is practically nothing here on internet research either quantitative or qualitative. This may have been an ok book for the novice 10 years ago, but not today. Better to save your money.Tom AndersonAnderson Analytics, LLC