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💜 Unlock your boldest plum yet — healthy, vibrant, and guilt-free!
Smart Beauty’s Rich Plum Permanent Hair Dye delivers a deep, warm plum colour with full grey coverage, suitable for all hair types including chemically treated hair. Infused with Smart Plex technology, it actively rebuilds hair structure to prevent breakage and restore strength. This vegan, cruelty-free, and PPD-free formula offers a mess-free, precision application experience, crafted by a trusted British family-owned brand committed to ethical and sustainable beauty.











| Asin | B07QBPP43H |
| Country Of Origin | United Kingdom |
| Guaranteed Software Updates Until | unknown |
| Item Model Number | Rich Plum Permanent Hair Dye |
| Manufacturer | Smart Beauty |
| Product Dimensions | 8.99 x 5.99 x 16.99 cm; 190 g |
User
Best hair colour I’ve ever tried
I colour my hair regularly so when I ordered this I expected and average box dye and didn’t expect the product to be much different from all the rest. To my amazement this hair colour was different, it was vibrant and left my hair in fantastic condition. It left my hair shiny and full of life and didn’t rub off onto my clothes or pillow, I will definitely purchase this hair colour again. I have tried every box dye on the market and would highly recommend this product especially if you have pre coloured hair and you want vibrancy
User
I loved this , i
Lovely colour, came out the same as the box, didn’t take forever to rinse, will definitely buy agin
User
Wow!
Been searching for this colour for along time! Finally I found it and yes its beautiful! Went on great, not too messy rinsed out good too, overall a good experience, shall defo be buying again! Just gorgeous!
User
I like it :)
I have near-black thick hair, so I had to do two lightening sessions before using this to lift my hair in sections to a gingery type colour. This went on well, and there's a good amount in the bottle. Its not an overly strong smell and it doesn't drip. Washes out nicely and left hair soft. The colour wasn't exact as seen in the photo but I knew this would happen anyway due to the condition/colour of my hair before applying.My only issue is no colour keep conditioner being supplied in the box for the price - I had some leftover from the lightening serum but I'd have liked a brand-specific aftercare in this.
User
More like semi permanent
This is great colour but only for 2 hair washes then the colour drains away. Can take a while to develop on darker roots won’t be getting again.
User
Long lasting dye
My daughter loved the colour lasted well
User
Love this colour plum my favourite so far
Nothing to dislike about this hair colour easy to use and value you for money. Only thing I would say is if the hair you are planning to colour is longer than the shoulders you would need to purchase 2 colours
User
Not good
Put on hair. Within a matter of 2 weeks it had faded and washed out. Wouldn't recommend
User
Great product
I’m absolutely sold on this color. I used the plum on medium brown hair with grey hairs around my face and not o my us the color brilliant but the grey coverage is great. If it didn’t cover its ge side one has missed the grey hair. What I love about this product t the most is that it has an inclusion conditioner witching the cold and when yuh start ti rinse the color out if your hair, your hair is soft and not dry and course as other versions are. Totally recommend it and support this product. And the color is vibrant. Go get it !!
User
Terrible product!
Wish I had read the reviews before I bought it. Hair colour came out as a dark brown. Not worth the money!
User
Erhebliche Verteuerung.
Produkt gefällt mir sehr gut. Ist allerdings sehr teuer geworden.😞
User
Ottimo
Bel colore, intenso e copre i capelli bianchi
User
Washes out faster than semi permanent
The color was fine for about a week but it's pretty much all gone now. Not worth it. Stick with Live
Trustpilot
1 month ago
2 weeks ago