Luster NOW! Instant Whitening Toothpaste, 3 Pack, Net Wt. 4.5 OZ

Great for travel! Teeth were instantly white! My so resides to use anything else but this! We love it, it's amazing!

I first read about this product on allure.com, and I was skeptical, but it's actually kind of awesome. At first you won't notice a huge difference but check back in a half hour. My teeth seem pearly and distinctly whiter. Downside is it's not permanent, you need to use it a couple times a day-but if you're rushing to a cocktail party or a work event, it's exactly what you want to make sure your smile is sparkly when you get there. Beware though, if you get it on your lips you'll look like you need oxygen!!

I, too, read this in a magazine and purchased it based on the glowing recommendation (when will I learn?). Instant tooth whitening without the sensitivity issues? A temporary boost to my smile? Sign me up. I have now tried every iteration suggested--wait 15 minutes, wait 30 minutes, try it twice a day, use it over the course of a week--all to no avail and no noticeable results. None. I did not expect a miracle, but I did expect to see something. Anything. I would have been happy with even just a temporarily whiter smile for a few hours.This blue reflective idea was also taken up by a cosmetics company for a line of lipsticks with more of a blue base. That didn't work either and they eventually abandoned the marketing campaign. I tend to think it's the Emperor's New Clothes syndrome. The only positives are that it does taste better than the baking soda toothpastes (though they are more effective long term) and it was a good travel size (albeit a really expensive one).

I bought this product just for the claims of instant results. I was hoping to use it for my wedding. I wanted whitening that was noticable but not appressive to my enamel. Unfortunately I saw no difference and its not like I had that many stains. I do not drink coffee or soda, so maybe it's for extreme cases but I will continue to use it to see if multiple uses is the key. On a positive note though, my teeth did feel clean not filmy after brushing.

This is really only temporary! In the commercials it makes you think it whitens as you brush. Well it has a blue hue so it just stains the teeth. Only for about 2-3 hours.if you are having photos taken then I would say use it right before other wise use the real teeth whitening from your dentist.

This really works. I just bought it to try it out. But it works. I usually clean with my regukar toothpaste then I brush this on and leave for a few minutes (my own guidelines). I think it works. I feel like I should be on a commercial. I really don't look in the mirror right after I brush. At the end of the day, I flash a smile in the mirror at the door when I get home and see a small gleamer. I just imaginethat that is what people saw most of the time my smile was on. But I have to say: I did get my teeth bleached in the spring and although at first it was super brite, that toned downed. When I use this paste, it "highlights" my current color. Like radiance for my teeth. I dont use it every day- only when I am going to constantly talk, maybe take pics or meet new people.

A FRIEND HAD ORDERED "LUSTER WHITENING TOOTHPASTE" AND GAVE ME A TUBE OF IT...I INSTANTLY LOVED THE WAY MY TEETH SPARKLED AND HOW CLEAN AND FRESH MY MOUTH TASTED...BEFORE I WAS THROUGH WITH MY TUBE, I ORDERED IT TO ENSURE I WOULD RECEIVE IT BEFORE MY TUBE WAS EMPTY...OVER THE YEARS I HAVE SPENT A SMALL FORTUNE ON OTHER BRANDS AND WAS NEVER REALLY HAPPY OR SATISFIED. I ALSO HAD NEVER SEEN ANY RESULTS...UNTIL I STARTING USING "LUSTER"..I LIKED IT SO MUCH THAT SOME OF MY NEICES AND NEPHEWS ARE GETTING A TUBE IN THEIR STOCKINGS FOR CHRISTMAS!!Luster NOW! Instant Whitening Toothpaste

This gives a nice TEMPORARY optical brightening improvement to teeth, there is no real permanent whitening or reversing of stains with this product, but it does what it says, it optically brightens the teeth with a blue gel formula. My teeth appeared cleaner and pearly-er, not really whiter but I like how they look after use.It is also more of a treatment in conjunction with your regular brushing routine, it is not much of a cleanser by itself, but useful for touch-ups. I like to keep a tube in my desk drawer for use after drinking coffee during the day at the office. There is no unpleasant taste.I still have some left but when I run out I would probably pick it up again if I see it on sale or at a good price. It is worth having on hand to make teeth seem a bit brighter between dental cleanings.

I didn't realize how small the tubes were. Disappointed