Guerrilla Marketing for Writers: 100 No-Cost, Low-Cost Weapons for Selling Your Work (Guerilla Marketing Press)

Wish I had this book when I wrote my 1st book! Just having written my 4th book, I have to say that the concept of guerrilla marketing makes sense. This book is easy to follow and packed with awesome tips for writers. After all, what good is your book if you can't let the whole world know about it! Your head will be swimming with low cost ways to get your book out to the world, without spending too much money or time.My newest book, The Teachable Minute: The Secret to Raising Smart & Appreciative Kids (Morgan James), is on it's way to helping parents and kids because Guerrilla Marketing for Writers works! Hope it helps you, too.....and no, the authors did not ask me to write a review on Amazon! I just like letting others know when something is worth reading...after all, I am a reading specialist and I'm asked about books all the time. Catch this one or recommend it to an author you know! Market well...Dr. Connie Hebert[...]

I’m reading Guerrilla Marketing for the Homebased Business concurrently with this one, but this gives me a lot of ideas for building my new publishing company on my own as I move forward:

"Guerrilla Marketing For Writers" offers proven, non-traditional marketing tactics to help authors sell their books before and after publication, based on the "The Fifteen Most Important Marketing Secrets":1. Content that delivers2. Commitment to a marketing program3. Investment in your marketing campaign4. Consistent marketing5. Displaying confidence6. Patience with your marketing plan7. Using an assortment of marketing strategies8. Understanding that profits come subsequent to the sale9. Providing convenience for customers10. Adding an element of `amazement' to your marketing11. Measuring the effectiveness of your marketing campaign12. Involvement with readers13. Interdependence between you and your alliances14. The technology and skills to promote15. Consent from the people you market toThe authors begin with an overview of how the publishing industry works and then delve into the most powerful weapons in your arsenal for selling your book:* You* Your Networks* Word of Mouth* Viral Marketing* Platform* Talks* Tours* PublicityThe book details 100 low-cost and no-cost marketing strategies including: your elevator speech, TV, radio, and print interviews, satellite tours, media/speaker's kit, press releases, strategic alliances, webcasts, giveaways, surveys, reading and discussion groups newsletters, articles, audio, and video. Each strategy is accompanied by "guerrilla tactic" tips, such as this one related to business cards, "Double the width of your card and fold it in half, so you have four sides for information. And if you leave it flat - voila! - it's a bookmark."The authors intersperse real-life "war stories" throughput the text and include an information-packed resource section with a Sample Media Kit, a Publicity Campaign Timeline, a detailed Publicity Questionnaire, and a list of the Top 100 Markets in the U.S. For authors needing a few more marketing "weapons", "Guerrilla Marketing for Writers" delivers.

I purchased this book used through a secondary seller on Amazon, and glad I did. I would have been upset had I purchased it new. This is a 2010 book and is significantly out of date. It was written for the world of authors before Amazon was the giant it is in the publishing world. As with any book, there are a few nuggets worthwhile, but it takes a lot of effort to dig them out. If the writers are interested in continuing to promote and sell this book, I would suggest a significant rewrite. If not, they should take it down. Caveat emptor.

This book feels like a unending list, mostly expressed in bullet points with lots and lots of space between them to get the page count up.Rather like the "Chicken Soup" books of which the authors are so in awe, this book makes you feel good for a while -- look, it can be done! -- until you want to know *how* it can be done. Twitter, a massive potential marketing resource for cash-strapped writers, is despatched in a pullout box. But how do I become effective on Twitter? What are the dos and don'ts? Do I just open an account and start bashing away?And it is riddled with errors, the sort of errors that look like they come from sloppy formatting as the manuscript is converted to an ebook.So, if you want a huge list of things you can do, provided you're willing to go away and research them further, this is the book for you. For me, I would have preferred if they'd stuck with a couple of things and done them well, giving a start-to-finish guide to accomplishing them.

This is a great book for writers who want to take their books to a higher level. I am implementing some of their concepts to my book, which is already published in English " Transform Your Loss: Your Guide to Strength and Hope  and in Spanish  Transforma tu perdida. Una antologia de fortaleza y esperanza (Spanish Edition)  I would have been great to have this information even before it was published because of the many ideas and suggestions the authors offer!I wish you a beautiful dayLigia M. Houben

I now own both editions of this book. Although a writer would not employ every suggestion, the book provides the necessary details to create your own marketing plan. The book covers both the traditional publishing platform as well as for the self-publishing platform.I am the author of  The Criminal Investigative Function: A Guide for New Investigators  and have used a number of the "weapons" provided in this book with great success. The book is easy to read, clear in its directions and well worth the investment.