Fruit of the LoomMen's Basic White Brief MultipackOEKO-TEX STANDARD 100

Ten years ago I would have ordered men's briefs with the briefest agenda: anything BUT Fruit of the Loom. Then in 2016, when Amazon's price for a 7-pack became too ludicrously low to ignore (close to a buck a brief), I ordered them with next to nothing to lose (financially speaking). Pleasant surprise. They felt good (firm but not tight) and they stayed good--not like the previous "disposables" that were loose and baggy after the first wash. This couldn't be the same company! It became apparent that Fruit of the Loom's fire-sale prices were not due to the company's need to unload an excess supply of cheap, poorly made underwear: it was an "enticement" to consumers like me, with pre-millennial memories, to give them a second-chance. I must say that it worked. Even with the mark-up in price (now between two and three bucks a pair), these are the best value I'm seeing in men's underwear, offering the best quality at the lowest price.I'm not saying they're the best (I'm writing this a stone's throw--or a 25-minute walk--from Jockey International's headquarters). But today's Fruit of the Loom is not the old company--and for one major reason. A couple of years into the present millenniam Fruit of the Loom was in bankruptcy when America's famous (as well as principled and admired) investor Warren Buffett came to the rescue, buying the entire company for just under a billion dollars. Buffett is a guy who sees value in brands, and Fruit of the Loom was a brand the investor/ philanthropist saw as essential to America's character. So it should be no small wonder that guys everywhere are once again entrusting their intimate selves to an old, newly reinvigorated, American brand.

Good fit.

Delivered promptly. Package in good condition. Product was as described.

Not as good material as other underwear, and the color was right on it. They are as comfortable as some I have, size was good, and they are functionality as good as ant others.

Good fit and excellent quality.

Bigger than realized but love the fabric

Comfortable and fits perfectly

Came quickly. Nice quality. Good for your skin since it's cotton. True to size.