Schwarzkopf Keratin Color Permanent Hair Color, 5.0 Medium Brown, 1 Application - Salon Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage

This is absolutely the best hair color for gray and damaged hair. I have had color lines used by my hair stylist from professional companies that maybe did as good a job with coverage with the browns but could not do blonde highlights with a medium brown base color. When we tried blonde highlights using color, the color was not even close to Schwarzkopf platinum blonde and it damaged my hair. I will try the light brown on my roots next time as the medium brown is a little too dark for me. This product does what it says, it covers gray, the color lasts and instead of damage, my hair is in better condition with no absolutely damage.

This is one of the best hair colors, if not the best, on the market. The color is consistent. It covers Gray really well, and evenly. It's got highlights the others didn't really have, and it doesn't destroy my hair. My hair is healthy and shiny. I do use the hair conditioner in the tube, c and I put another healthy conditioner in with that, immediately after the dying, and every time I wash. Fading happens, but takes months. And usually you would have recovered your hair by then or touched up, anyway. Fading is worse with the reds, and not as much with this color. And that's all hair dyes. Love this stuff. And I get by when I'm not trying to dye, by using the spray root touch up. Just a suggestion.

Best hair color I have ever used. I like my hair to be dark, ash brown and this totally delivered. After 2 months, the color is just as deep and ash as the day I applied it. Every other ash brown I have used, and there have been many, all turn coppery by the end of the first month. I did not have to switch to a color protecting shampoo or conditioner either. I’ll never use another box dye again!

I have bought this color and brand several times. Only complaint I have is that it doesn’t last more than 3 1/2 to 4 wks tops. That’s with even washing my hair every two to three days, depending on what I have done that day. I continue using this brand though because I like the color and brand and I’m don’t want to pay salon prices. Until I find something that lasts longer, I will continue with this brand. Finding a good box brand and color that lasts and doesn’t dry your hair out, is unfortunately not easy.

Fellow dark brunette girlies this dye in the shade Dark Ash Brown is actually perfect for dark brown shades of hair and provides a natural and more youthful appearance, after some washes with their conditioner it comes with and my hair still bouncy and my waves are even more pronounced. I like that my hair has maintained the integrity of its health. Definitely recommend.

I have used this product for as long as I have been turning grey (which is quite a while now)! Excellent coverage. My roots grow out before the color fades--and who doesn't appreciate that? No harsh smell. Good quantity to cover longer hair. Shine lasts!

I’ve used this for a long time. It covers gray so well and isn't harsh smelling. It has great shine to it

I used this a couple times to color my hair, mostly to cover grays. The kit is nice and has everything you need for a good at-home job. The color was fine, nothing spectacular but I noticed that coverage of my gray hair started to fade within a week of coloring. I have very dark brown hair and when the color faded, it's not only super noticeable, but it left my grays brassy and leaning orange. I'm already coloring my hair every 4 weeks because it's super short so I can't use a product whose color doesn't last between applications.