Instant Advertising (Instant Success Series)

The "Instant" Series of books by Bradley Sugars are both entertaining and extremely informative with information that I can put to good use as a Business Strategy Coach in today's ever-changing economic environment! Thanks for all the research you've done to make this series helpful with all the new tips and "Golden Nuggets" of helping small business succeed today!

Good item A++++++++

nice reading

This book is such a treasure, invaluable, worth every penny! I'm so happy that I found this book, a must read marketing book! I learn so much from reading this book, thank you..!

This is an excellent training in the art of accomplishing the main objective. The author leads you away from advertising for the sake of advertising, for the sake of being witty or entertaining or for the sake of winning awards. You are taught to create ads that accomplish your real purpose, which is usually to sell your product or service. All of that seems like a no-brainer until you look at a lot of advertising. Small advertisers are often boring and large advertisers are so busy being cute that they miss the point. I watched the Aflac duck for a couple years and never knew what he wanted me to do. Finally when I read another book on advertising I found out they were after name recognition. They were tired of being such a large company that nobody had heard of. Not sure how that puts money back in the company piggy bank but I guess the ad did what they wanted it to do.  Instant Advertising (Instant Success)

I saw this book on business coaching advertised in Entrepreneur magazine next to a large advertisement for Action Coaching--a franchise. Is it not strange that the names of each reviewer can be "googled" and most, if not all, are members of "Action Coaching." Evidently no one outside of his "firm" found the book worth reviewing. This smacks of unethical behavior--your subordinates and friends writing superlative remarks about your work.His books may be worthwhile...but I won't pad his pockets.

There's a big difference between an ad that sells your products and services and one that simply drains your bank account. This book shows you how to effectively use your hard-earned dollars to generate the maximum impact for your business. Brad Sugars discusses 149 different strategies to help you pinpoint your ad budget for greatest results. I particulary like the marketing campaign analysis which helps me objectively decide which ads to run and how much to spend. The book covers direct mail, print, radio, TV, and internet mediums and helps me to determine which is best suited to my business. I enthusiastically recommend it to any owner or decision-maker who spends money to advertise their business!

What a great book!If you're looking for a book full of practical examples and great tips on how to create an ad that will actually make people buy your products (the whole point of advertising isn't it?!), then do yourself a favor and order this one! This book by itself has given me more useful and easy to apply tips then half a dozen other advertising books I've read put together AND this one was easier to read.M. B. Minnesota, USA.

Great tips, very useful, although found some parts out of date. Still a great reference. Definitely a book to keep.

This is no doubt the best of the Instant series. Its so good that I just had to give mine away! Don't worry, I will be getting another one when I finish writing this. Super book full of really practical ideas that you will wonder why you haven't done them already. As Brad says. It is simple but not easy. Get this book, read a little every day and more importantly than anything else is 'take action'. No one ever got rich through good ideas alone.

Having recently started my own small business, I found the information in this book invaluable. I suspect by implementing even half the ideas suggested I will both boost my sales and more importantly save a small fortune in advertising costs.

GREAT condition for great price