365 by Whole Foods Market, Organic White Basmati Indian Rice, 32 Ounce

Flavor..great for fried rice

...almost coconut-like in taste, but don't add more minutes than recommended as it gets mushy.

Love this rice. Very light. Most rice is more heavy tasting.Cooks very quickly which is a big plus.

The Basmati flavor and fragrance are a bit understated (which is to say WEAK). Rather disappointing.The cooking instructions are also different from those of most brands sold in the U.S.:"Sort and rinse rice before cooking."SORT?! Sort what?(Does that mean pick over it as you would dried beans for intruding foreign substances?)It also calls for more water than most Basmati rices: 2 cups water to 1 cup of rice (plus any lingering rinse water that still clings to the rice), which is too much in my opinion.And much of the label is pointlessly and idiotically hard to read: white type on a very pale blue background.

I looked at it at first with dissapointment because the grains were noticably small and I needed longer grain rice but they really expanded and lengthen a lot! It was really delicious in my Jollof.

I have purchased this rice many many times. Every time I had purchased it, I never had a complaint. However I had to switch it up a bit and started using a gluten free rice. Wanted to do some experimenting to see which works best for the tummy. I recommend this rice if you are interested. The taste, texture and everything is very nice. When cooked correctly it does not get soggy and looks and taste amazing!

I am GF and Lectin free and this is one rice I can eat.

I bought this to make for dinner and it was delicious. It is easy to make and it reminded me of my mothers beautiful rice dishes