New Venture Creation: An Innovator′s Guide to Entrepreneurship

I am a fan of fully colored pages. However, this book only has three colors: black, white, and baby blue. Professors have said that people learn better with a variety of colors. In my case, I agree. Also, the paper stock is different than what one would expect in a text (maybe the term is non-glossy?).At any rate, the information is unparalleled compared to other books. Yes, there are the standard things like the phases of a business, but this book is the first that went into details about mining customers using a plethora of techniques, including data mining. My favorite tip was to observe the customer in his natural habitat. The books that I've read talked about taking surveys, but never accompanying or observing a customer during using a product. I'm a fan of the information, but dislike the delivery of it.

Excellent condition and easy read with helpful tips.

The book came as promised, looks to be in good condition. But I dropped that class. I am not sure what to do with the book now.Stacey

Good textbook, with great exercises, but it is more for venture capital type business ideas than home business. The $100 startup is a better book for a home business idea.

A must read for any MBA student, entrepreneur or business enthusiast.