WILEY Testing Business Ideas: A Field Guide for Rapid Experimentation
Product ID: 253783849
📊Proven Business Model Canvas integration
📘368 pages of expert insights
🧪40+ rapid testing tools
E£ 3312
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Description
🚀 Test smarter, launch stronger — don’t let your next big idea be just a gamble!
- VISUAL PRACTICAL - Engaging 4-color format makes complex concepts easy to grasp and apply.
- REDUCE RISK BOOST SUCCESS - Slash the 70% failure rate with systematic, data-driven testing methods.
- BRIDGE STRATEGY EXECUTION - Close the gap between planning and real-world validation with proven canvases.
- MASTER RAPID EXPERIMENTATION - Unlock 40+ hands-on tools to validate your business ideas fast and smart.
- CULTIVATE AN EXPERIMENTATION CULTURE - Empower your team to make confident, evidence-based decisions continuously.
Testing Business Ideas is a 368-page paperback guide from John Wiley & Sons that equips professionals with over 40 practical tools to rapidly test and validate business models. Building on the Business Model Canvas framework, it helps reduce the 70% failure rate of new ventures by fostering a culture of continuous experimentation and data-driven decision-making.
Specifications
| Best Sellers Rank | #56,242 in Books ( See Top 100 in Books ) #119 in Small Business #296 in Marketing #721 in Business Leadership & Motivation |
| Customer reviews | 4.6 4.6 out of 5 stars (1,120) |
| Dimensions | 24.13 x 2.29 x 19.05 cm |
| Edition | 1st |
| ISBN-10 | 1119551447 |
| ISBN-13 | 978-1119551447 |
| Item weight | 1 Kilograms |
| Language | English |
| Print length | 368 pages |
| Publication date | 12 November 2019 |
| Publisher | Wiley |
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