wet n wild Mega Last Incognito AllDay Full Coverage Concealer, Fair, 0.18 Ounce

This concealer works wonderfully! The color is perfect and gives great coverage. Definitely recommend! Inexpensive option that gets the job done.

I've been using this brand for years now and it works so well. It's one of the cheapest ones out there and it works wonderful. It has great coverage, blends well, is not heavy, and gives a shiny appearance. It pairs really well with the Wet n Wild foundation. I've been using these two for years and would not dream of changing it. I had tried some other brands before but I always end up coming back to this one. The price is great and it looks great too! If you are looking for something that's cheap but looks high quality on your face, I highly recommend giving this one a try.

I have light olive toned skin. Based on all the pictures I chose Medium Neutral. It is so light it should be labeled Light Neutral. I seriously wonder if it was possibly mislabeled? The product itself is nice. Texture is creamy and easy to blend or build for more coverage. It wears nicely and stays all day. If I purchase again I will have to go into a store and see the samples.

For the price of this concealer you can't beat the quality! This is my go-to the concealer and saves a lot on my foundation. I just use a little bit of this for my dark circles and dark spots from acne scars that are still a bit pinkish and then I only have to apply a light layer foundation on top. The tube has quite a bit of product in it so it goes a long way so the value for money is unbeatable! It's thick enough without being too thick so it still looks natural and it is not oily at all. It stays in place well and when used with a little powder on top is virtually non-transferable and with the little doe foot that it comes with you can apply it without even getting your fingers dirty. I would highly recommend this to anyone who is looking for quality beauty on a budget!

Excellent full coverage and a great price!

This is my favorite concealer so far. I haven’t tried a whole lot, but I love the color medium golden for my complexion shade. It’s my skin tone in a bottle. It’s dries quickly yet gives me hydration. I’ll always buy this one.

I was looking for a good dupe for Tarte concealer. This just did not have the same coverage as I like with Tarte.

The Wet and Wild Incognito concealer is great - I purchased more right away because it impressed me so much. The applicator shape allows the concealer to go on very smooth and you can cover a lot of area with out having to re-dip a lot of times. It's a time saver. The color is a great match (concealer shade Medium Golden, I wear NC42 (winter) & NC44 (summer) in Mac cosmetics in case that helps, Medium Golden would be a good color match for Medium-tan skin tones). The concealer's texture is light so you can build it if you want or need. Formula really glides well. For me, it is a solid medium coverage concealer that I can layer to make it full (I apply two layers on any areas I need more coverage, then use a beauty blender to blend it in). I have hyperpigmentation/darker areas to cover so for a normal person with out dark spots - you wouldn't need more than 1 coat. Does not crease and does not look cakey. Great price and convenient because you can get it on Amazon or drugstores.