L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

This does exactly what it says. Lifts at least 8 levels with NO damage. I use this as a base for my color routine. I make my hair light bright silver. Natural color very dark blonde aged from natural very light blonde. Everything I read recommends this or that bleach and that developer but I got tired of the process. Boxed-colors have a reputation for looking cheap but I've always found they leave my hair in better condition than my own combos, especially if I'm messing around with 30 volume developer. I'm not a pro, just cheap and hate the wasted time at the salon. If I mess up, well, hair grows back. Using this along with the toning products I use leaves my hair in great condition and a lovely shining, true silver color. Probably cost several hundred dollars and maybe more than one visit to the hairdresser if I went that route. People tell me all the time I have beautiful hair. If there's slight damage to the ends I don't notice because after coloring is when I thin/trim it with a manual razor comb. USE A LOT. I'm in my 50's with strong coarse heavy hair. I keep it short, kind of a long loose pixie/ layered above the shoulders and use the razor comb to thin it a bit so I have some lift and wave/ slight loose curl. Lately I've just been scrunching with mousse and texturizing spray rather than blow dry and style. I use TWO boxes for that small amount of hair. I mix both and put it all over my head rubbing it in to the new growth (I let it grow out 4 - 6 weeks), making sure it is all thickly covered. No clips or separating, sometimes I'll use a brush on an area but usually just gloved hands. Not the proper procedure I know. I try to avoid the *very* ends but it still thickly covers hair that had been previously bleached. Leave it in for max time no covering, cold room. STLL NO DAMAGE. Of course I use a lot of strengthening and smoothing products between treatments. All silver needs upkeep. 1 drop of silver (purple) toner rubbed all through and left in rather than rinsed out every day out works perfectly. Hope this is helpful. I don't really know how it looks and keeps on its own. Gets mine to the inside of a banana peel. Have fun!

I've gotten a few different kinds of bleach, because I like to do everything myself; bleach, dye, cut, trim, style (because I value money) but am kind of addicted to dyeing my hair. The Platinum dye is my favorite because it's easy to use and understand, it's virtually identical to the process of dyeing your hair normally. This one specifically is quick and easy. I tend to notice that all the bleach strengths for this box type are around the same, but yeah, this one is easy. Photos are of my hair before and after! Please note the second photo was from after bleaching 2-3 times over the course of about a month. Generally you should make sure to wait to re-bleach to avoid damaging your hair for a couple weeks at least. I'm definitely an 'at least' kind of girl though as I tend to want to get it done as quickly as possible. Don't overdo it though! This kind of look is somewhat taxing but it's not that bad. I like when the roots grow out a bit, great for an undercut but if you want white hair all day every day it's gonna probably cost you one of these pretty regularly. It's also great for dying bright and beautiful colors. It's crazy how much color you can do, I did pink gradients and half-head dyed sorta look, even full hair pink, with some temporary color cream to change up the look pretty regularly. What's great about this kit is it comes with a toning conditioner, and if you don't have a massive amount of hair then you can use it maybe a couple days. I highly recommend finding a Violent pigment toner shampoo/conditioner to use every now and then in order to eliminate that brassiness and get it closer to white/blonde, rather the traffic cone color you'll be left with otherwise. Good option, no weird rubber brush or mixing tray, everything you need, right in that lil box! :D

I liked the color I got with this bleach — it’s very light and vibrant at first. However, after about a week my natural hair color started showing through, so it doesn’t seem to be very long-lasting or highly effective for maintaining the platinum look.

It worked great to cover my gray hair, but this was my first time bleaching my hair at home and next time I would need to keep it for 20-30 mins max. I did a test strip to make sure it lightens my hair and it did. But I used foil strips to make sure I don’t cover with bleach the previously bleached hair at the salon. I will do my roots too in a few days as the one box was just enough to do my main hair. The quality of the colour is great. Just make sure you use a purple shampoo and conditioner after and keep it one for 5 mins max. To help with the brassiness. I will add a before and after photo. If you want to do a test strip and wait one day to make sure you see the actual colour when it’s dry you can see then the exact result. I only did it prior colour and kept it separate in foil afterwards/during the colouring process.

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As someone who dyes my hair quite a bunch, this worked like a charm. I had purple hair dye in for about a couple months, it faded to a pink ish red along with my natural brown and refused to leave. This bleach got it out pretty well! My once brown hair with messy pink bits still left legit turned almost natural blonde, now I'm not gonna sugar coat. Some bits did turn orangey pink due to my pink color fading mid bleach with it, but other then that it genuinely worked like a charm. Though he advised, I only bought one box (I was bleaching two sections for raccoon tails.) you WILL need more then one box if you wanna bleach your whole head and do an actual good bleach. After words (after shower), my hair isn't crusty at all, it's actually smoother and softer then before surprisingly! Shipping wise, Wonderful. Came in perfect condition no damage and came a day early! I genuinely would recommend this bleach, it worked wonderfully and took the color perfectly out of my hair : )

I have used to lighten up my brown hair. It became copper like initially but colored again with a lighter brown after highlighting. Did the job for me. Little damage observed.

Happy with this product.