Authentic Beauty ConceptHydrate Cleanser | Shampoo | Normal To Dry or Curly Hair | Adds Moisture & Shine | Vegan & Cruelty-free | Sulfate-free

I love this shampoo! smells good without being overly powerful. good lather, no dyes. leaves your hair so soft and hydrated!

Works great, amazing smell, ingredients and values, totally recommend!

I tried this after my hair dresser used the Authentic Beauty Glo on me a few times and after I bought the Authentic Beauty Glo. The Glo smells a little too strong for me and I love pretty smells and finding a long lasting smell in a shampoo. The Glo made my hair very shiny so I thought why not try this one, the Hydrate Cleanser since I do have color treated and dry hair. My hair is wavy (2A/2B) type. I am so glad I tried this type. First off, I absolutely love the smell! It is very similar or if not the same as Glo but not as strong. The smell still lasts for a few days but is not as overpowering. I love how it makes my hair softer and shiny.

I had given up on shampoo, just washed my hair with conditioner, as shampoo just frizzed it up. Received a sample of this from Ipsy and was wowed. This is the best my hair has looked in years. I immediately bought the full size version and still am thrilled. Highly recommend.

I'm glad I purchased the sample size instead of the large more expensive bottle. The product smells amazing, but I have naturally curly/wavy hair and this "moisturizing" combo did nothing for me. I usually do a wash and go style with minimal products and I couldn't do that. I would not recommend this for curly hair.

10 out of 10 hair product, works wonders on my mixed daughters hair.

I don’t know how I came across this shampoo, but so happy that I did. It is a bit pricey, so I keep trying to find another brand less costly but I always come back. My hair, which I have a lot of is fine and has a tendency to lay flat against my head making it look thin and lifeless. This shampoo, however, brings it to life! I get great bounce and I love the smell. So I will happily be a longtime user. For those days I need it, I also use the conditioner, which is excellent.

It is pricey but if you know how to wash your hair correctly it lasts a long time.