La Riche DirectionsColour Hair Dye 4 Pack (Poppy Red) + Free Blue Banana Sugar Skull Case

The product itself is easy to use. For the length of my hair I just slop it generously on and comb through and then cover with cling film to add heat and prevent it drying out for about an hour which is a lot longer than should be necessary.This colour is for poppy red on bleached white hair that has been treated twice with this colour, just dyed and rinsed. Yes it's a nice colour but its a very vast gap in shades from the colour advertised. Also it does bleed onto pillows quite badly when you sleep.

I have been dying my hair with Directions for years now and I am never disappointed. However, this time my order came with a little gift! A small purse with the cutest candy skull design! I am going to be honest and admit that I don't know if I have been ordering from the same vendor every time but thank you for the gift! Will make sure I buy from this vendor again!

This is a gorgeous colourI had red hair for years and fancied a change, I was worried that it would be super dark when I saw the pots of dye but it’s exactly what I wanted!

A bit more brighter then the one pictured *cerise pink* however the model is hardly ever the outlook you'll get. Still a lovely colour, overall I'm happy with it. The free gift either my sister or Mother will have, as not a fan of skulls.

Boycott!! Worst hairdye ever! Doesn’t wash out properly, leaves your bath stained and water never runs clear! Only bought this because cheap and needed to do my hair, definitely stick to articfox I Ken it’s pricey but it’s amazing. Better than this anyways, never buying again!

Bought for the wife she loves it and is asking what other colours they do

I love how vibrant this colour is and the dye took to my hair alot better than most semi permanent dyes do.I will definitely be purchasing again.

I dyed my hair few weeks back now and the colour is still strong!