PublicAffairs Two Beats Ahead: What Musical Minds Teach Us about Innovation

It’s a bit like a collection of case studies ro promote Beats earphones, etc, bit forced

Five stars for Two Beats Ahead. I've read plenty of business books in my 30 year career but few have held my attention and led me to scribble notes in the margins, pause to reflect and ponder the authors points quite like this one. Despite my total lack of music knowledge and skill, I found it totally relatable and would highly recommend to anyone in business – especially anyone thinking of starting a new venture or going into a creative field. Framed as a conversation, more than a "how to" book, it eloquently weaves a narrative of what we can learn from musical artists about innovation, and at the same time presents a deeper insight into what we can learn about ourselves in the pursuit of passion and creativity.

As someone working in the business side of the music industry with a creative mind, this book speaks to the soul, and sparked endless inspiration to frame the way I look at and plan my own career path. That being said, I think it would also be incredibly helpful for anyone in any industry looking to reinvigorate the way they look at business; taking the best of ours to apply to yours! Makes one proud to be a musician! Thank you for writing!

This book is perfect for any musician looking for opportunities, it has testimonials that can inspire any musician under any situation. The possibilities are endless - And this book, released in 2021, brings to the reader the best scenario of today's music business (and how to survive to it, exclusively after the pandemic).

Great read if you're interested in innovation! Great read if you're interesting in music! Fascinating stories in every chapter. You can tell the authors put their souls into this work. Well done!