Business Intelligence Strategy and Big Data Analytics: A General Management Perspective
Product ID: 299220211
💡Practical lessons from top companies
📊Comprehensive BI strategy insights
🔄Focus on BI program execution & ROI
E£ 7826
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Description
📈 Elevate your management game with BI strategies that actually deliver!
- SWISS ARMY KNIFE OF ANALYTICS - Versatile BI tools tailored to diverse business functions and goals.
- MASTER BI AS A COMPETITIVE EDGE - Unlock how BI drives profits across marketing, sales, and operations.
- TRANSFORM DATA INTO BUSINESS RESULTS - See BI as a business initiative, not just tech—change how your teams use info.
- REAL WORLD WISDOM FROM INDUSTRY LEADERS - Learn from proven strategies used by top companies worldwide.
- NAVIGATE BI PROGRAM EXECUTION WITH CONFIDENCE - Align change management, process integration, and data warehousing for ROI.
This book offers a strategic, general management perspective on business intelligence and big data analytics, emphasizing practical approaches to overcome barriers and drive economic benefits. Drawing on lessons from leading companies, it highlights how BI initiatives must integrate with core business functions and change management to maximize ROI.
Specifications
| Best Sellers Rank | 2,606,648 in Books ( See Top 100 in Books ) 1,173 in Database Management Systems (Books) 3,551 in Computer Information Systems |
| Customer reviews | 4.2 4.2 out of 5 stars (24) |
| Dimensions | 15.24 x 1.4 x 22.86 cm |
| Edition | Illustrated |
| ISBN-10 | 0128091983 |
| ISBN-13 | 978-0128091982 |
| Item weight | 408 g |
| Language | English |
| Print length | 240 pages |
| Publication date | 7 April 2016 |
| Publisher | Morgan Kaufmann |
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