Colgate Max White Ultimate Renewal Whitening Toothpaste 75ml - 10X Whiter Teeth* - Instant Teeth Whitening Toothpaste^ - Deeply* Whitens - Helps Prevent Future Stains - Enamel Safe For Daily Use

This is an exceptional toothpaste, it doesn't feel or taste like the toothpaste your used to, but it really lifts stains and my teeth are whiter.

This works extremely well for stains and whitening and you will notice the difference after 7/10 days of use. Result. However……In my experience, after the obvious stains have been removed it understandably doesn’t then show as much difference than it did at the beginning. For the money, it works for me by using it for a few weeks and then using a normal toothpaste for a few weeks. This also works well for the budget!!Others have commented on the cement texture coming out the tube. Yes, it is thick and requires a bit more of a squeeze but it’s not difficult and shouldn’t put you off.If you want a Hollywood smile, invest in veneers. If you want to go a few shades whiter, give it a go - like I did and I’m not disappointed.I’ve given it 4 stars due to its high cost when it is full price - for me it’s only really an option when it’s on sale.

Great quality product

I got this toothpaste as my teeth are really not great at all. I had a read through the reviews and also saw the amount of reviews this had and thought it would be worth a go.Firstly, the tooth certainly has some sort of bleach in it. I noticed this just from the flavour of the toothpaste as you could clearly taste this. It also left a burning feeling on the inside of my mouth and I'm not exaggerating.I wouldn't recommend this product to be honest, £10 a tube for little to no results.The packaging is laughable and you can probably see in other reviews, just completely unessecary (especially when you see on the tube of tooth paste that Colgate suggest turning the tap off to save water)I think it might of even worked better if you got the matching mouthwash but then it just starts getting silly and a sales gimic.I have never been a massive fan of Colagte to be honest but thought I'd give this one ago as thought it would of had a lot of effort put into an expensive product but I've just ended up disappointed and out of pocket.I have found that Oral B's complete toothpast is the best one that has worked me as an "all rounder" and I have since gone back to the Oral B toothpast and had better results

I am only 24 but I've had some pretty hard depression throughout the last 10 years. Lack of hygiene, plus coffee, red wine, cigarettes for at least the last 5 years meant my teeth were pretty grim. I was one of those people who avoided smiling in photos or in public at all, felt down about them all the time. I got therapy and my therapist instilled in me that the only one who can change that is me, so I did. I bought this toothpaste despite its high price point and have used it at least once a day since April 2022 and my god, it works. the taste is a little hard to get used to but my teeth are as healthy and as white as if I'd been cleaning them all my life. I even got to the point where I was confident enough to go to the dentist, who said my teeth are perfect (miracle, I know) and got a veneer on my chipped front one. now I love my teeth, I stare at them in wonder in the mirror and post pictures where you can see them

...spent so much on toothpaste.I'm a creature of comfort and have been using euthamol for years and years, but after quitting smoking 4 years ago, I can honestly say this has made a difference and is pleasant to brush with.Already on my second tube now.Treat yourself to a good electric toothbrush as well.

Works as explained

This toothpaste creates a blue/green tint while brushing, which briefly alters the appearance of your teeth. After rinsing, the effect disappears, and there’s no noticeable long-term whitening.The label does mention that the whitening is temporary, and that’s accurate—it’s a short-term visual effect, not actual stain removal or enamel improvement.If you’re looking for a toothpaste that offers lasting whitening or therapeutic benefits, this may not meet your expectations.