The Typography Idea Book: Inspiration from 50 Masters (Type, Fonts, Graphic Design)

I love the colors and materials of the book. It appeals to the visual communication of the fonts more so than actually reading it.

It's not bad. It just didn't reach the potential of what it should have been. Definitely not all that inspiring. But it's a decent basic primer.

Solid! Tight format.

My son loved this

My book arrived on time and was new and unblemished. A good book for anyone looking to get a inspirational nudge on typography styles,

cool editorial design example

Typography and design often go hand in hand, and never before have words like typography, lettering, fonts, hand-drawn or script lettering been more popular in Google searches or more widely known by non-designers. Thanks to creative blogs, websites, Pinterest and apps like Instagram, heightened interest in typography has led to many more books on the subject. This is another one worth taking notice.The followup to "The Graphic Design Idea Book,” (the yellow one) Steven Heller & Gail Anderson have put together another great inspirational guide (the red one) to help creative blocks or bolster smart conceptual thinking. Similar in format, design (cover by Pentagram) and page count, it’s also full of brilliant examples demonstrating the power and diversity of typography in action.Rather than wall-to-wall imagery à la Pinterest, this book constructively explains basic graphic design precepts and history in a way that sticks. Connecting a conceptual premise with an proven visual example by one of 50 celebrated creative thinkers known for their mastery in typographic design (including Herb Lubalin, Paula Scher & Zuzana Licko) on each spread, the authors demonstrate an effective idea in action.For example, New York illustrator & designer Seymour Chwast was tasked with designing a logo for Artone ink label and box in 1964. Hand drawn as a stylized lowercase A in solid black, the simple curves match well with the Art Nouveau-inspired forms that can be created with the flow of ink. However, as classic design is apt to do via timeless concepts, the visual twist of having the counter (or negative space) of the A shaped as a drop of ink functions as a pleasant surprise. The idea of hidden imagery inside the negative space of logotypes has been a graphic device that still resonates over the years and continues today, regardless of style, subject matter or medium. The thinking behind these examples are primarily print, but it doesn’t mean the precepts end there. Many of the ideas covered can carry over into web, app, product, or even interior design disciplines. They also transcend overused design trends, visuals or typography in pursuit of the core visual device.An easy guide of ideas using letters of all languages (not limited to English alone) is well-delivered in a short and sweet book that encourages the reader to spend time with it thoughtfully. Described as “Inspiration from 50 Masters,” much is covered here; fundamental design themes of dimension, transformation and layering to more complex ones like abstraction, collage & expressive reduction. Part typographic design history lesson, part mentor in a book, part light inspirational reading, this is worthy as a creative resource regardless of whether you are a longtime professional or just getting started.

I needed to have a physical copy of type inpso for a project. Great for me, who does graphic design but is new to type.

A great book for graphic design ideas

A basic idea book for design. Not much more to it than that.

I'm a font designer and typographer, I create fonts, I was looking for inspiration, this book is anything but inspiring. If you are looking for inspiration and great designs get "52typo" by Niggli and find out about the works and ideas that are influencing the graphic design community.

Si eres diseñador, estos libros son muy prácticos y vale la pena tenerlos en la biblioteca.Buen precio y buen acabado, son de tamaño mediano menos que una hoja carta.

Il libro è ottimo per approfondire l'argomento con esempi molto recenti e validi.Il pacco è arrivato puntuale e nelle condizioni come da descrizione.