Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech

A simple to use Pharma marketing book with a lot of templates you can take and use.

This book contains experimental flowcharts and putative real-life examples which completely validated by Brain and offers a contextual way to segment your brand.A Must guide to Pharma Marketing.

Such an insightful and inspiring read from an author who knows his stuff!Full of useful tools and concepts that are explained in an easy to comprehend manner.I would fully recommend this for anyone with an interest in brand strategy in the pharma and medtech industry regardless of your job role. There will be taken homes’ for you to apply to your day job.

-Great guide to brand plan creation-Contains useful tips for brand teams-Excellent verification tools, to make sure that your plan makes sense

This is the only book I know that is focusing on the medical device industry. This industry is different so traditional Brand strategies are not always suitable...can strongly recommend!

Brian's book is well structured and has a very valuable content for me - even after years in the pharmaceutical industry.

This latest book by Brian Smith is both interesting and practical. The structure is clear and easy to follow for me and my team. I was previously familiar with most of the tools at a theoretical level, but this book brings them to life and applies them to my industry in a compelling and systematic way. Thoroughly recommended for all marketing professionals working in medtech.