Thames & Hudson Advertising Concept Book 3e: Think Now, Design Later

This book is not only super interesting but it's also a really nice book - would make a great gift for someone studying advertising, who likes to read about advertising, or who works in the industry.

El título que pone no es el del libro pero la foto sí es correcta. Libro imprescindible para trabajar creatividad publicitaria, muy claro y con ejemplos por todos lados. Me ha encantado.

Este libro describe el proceso de estrategiaa y análisis de lo que esta detrás de una campaña, muy bueno para entender como pensar en el problema antes de empezar a diseñar.

Super easy read and extremely relevant information, I'd say it's worth reading even if all your interested in is brain storming.

If you take this book seriously, do the exercises and really put Pete Barry's suggestions into practice, this book will drastically improve your creative skills. Since reading The Advertising Concept Book, my work has noticeably improved. Buy this book right now, you won't regret it.

Absolutely worth it