Loreal Inoa 4.0 Medium Intense Brown 60 ml - 3 packs

Great product

Have just gone to this ammonia free dye and it’s great. My hair is in much better condition post colouring than with the L’Oréal ammonia version I used previously. It’s oil based and also a better colour is achieved.The seller is excellent and posted it super fast and very well packaged.

Love this product works well and actually lasts. Good prompt delivery.

I used for root color 👍👍👍

Very expensive,

all was perfect

My hairdresser uses this, but I am not sure the exact shade (my hair is tinted dark brown, but I recall him asking the assistant to mix more than one Inoa colour) so I bought this (#3) and the shade #2, plus the peroxide developer (massive 1L bottle) back in May, but I was reluctant to use it in case I didn’t get it right / it didn’t cover my white roots properly. Important to know that - unlike the usual brands of hair colour you can buy from a chemist or supermarket - this is just a tube of colour. You need to buy the Inoa developer (peroxide) separately and it needs to be the % (strength) required for your colour (i.e. for dark hair It is 20%). After waiting for a long time - my roots were c. 3” long and pearly, blinding white - I finally decided to colour my own hair today, as I couldn’t look in the mirror anymore, but I am still not confident enough going out Post-lockdown and coming in close contact with people in a salon. Messy and time consuming (as per brilliant advice from a fellow Amazon shopper, best use a kitchen scales to weigh 60g of developer / peroxide once you have squeezed the 60g tube of colour (or half of each tube, as I did) into a bowl) the result was salon-like and my hair is back to “normal”! It has freed me from having to wear a wide Lycra band to cover my badger-like roots during video calls or going for walks. My husband keeps saying that I look 10 years younger (bless...). I should have done it a long time ago (pre-pandemic, I had my roots done every three weeks, but I hadn’t been to a hairdresser since 12 March until doing the colour myself today). I have now ordered a couple more tubes, for when those pesky roots start showing up again and I don’t feel like having to wear a mask to have my hair done. The advice from fellow Amazon shoppers on what strength peroxide / developer to buy and the weighing of the colour + developer right proportions was brilliant and invaluable.

Good product