Maybelline New York Super Stay Vinyl Ink Liquid Lip Colour, 16HR Long-Lasting, Ultra-Pigmented, Smudge & Transfer-Proof, High Shine Finish, Vegan Formula for Comfortable Wear, Shade: 50 Wicked

I used to use this lipstick's predecessor, 24 Hour Liquid Lipstick, which had the lip colour on one end and a lip balm on the other end (I reviewed that product previously). That was longwearing but the lip balm part was unsatisfactory as it didn't moisturise and lips felt a lot drier, and a bit of a faff to use. This new Vinyl Ink liquid lipstick line however, is clearly an improvement. To apply, I shake the lipstick thoroughly - at least 10 seconds. Then I apply - I don't really care for the instructions saying to apply a thin layer - I just apply as much as necessary to create the coverage and colour intensity I need. Then I wait at least 20 mins before eating or drinking. Watch for tiny flakes of it transferring to your teeth - it can and it will, but wiping that off is easy.It feels sticky all the time afterwards, but that stickiness is actually a protective layer which reduces lip dryness over long periods effectively, so for naturally dry lips like mine, they no longer require a lip balm application over this lipstick to feel hydrated. Not having to reapply lip balm when I wear lipstick is such a relief. Maybelline, you've done well here!It is longwearing. For example today, it has withstood me eating a crumbly, creamy blackberry tart, drinking a mug of hot, creamy chicken and vegetable soup, 2 slices of pizza, and a rhubarb crumble, as well as glasses of water and juice. A little strip on my bottom lip, the part next to the opening of my mouth, did fade after 6 hours of wear and all the food and drink. Thankfully, reapplication only to the faded part was so quick and simple. I just painted on a bit of lipstick where it faded. I didn't need to remove all the lipstick and repaint the entire mouth. The repainted bit also dried in no time at all and was good as new.A bit of the lipstick does transfer onto mugs, but despite the little bit of transfer, lipstick still looks as good as new, so it didn't really affect my appearance. It's really more of a lip paint than a lipstick - it goes on like a lacquer really, I'd say it's a bit like painting on nail polish. There's a sheen to it. There's absolutely no need for any lip pencils. The sharp tip of the applicator is good enough for both lining and filling in the lips. There is a strong vanilla fragrance as well, but after the lipstick dries, the fragrance disappears. There is a sweet-ish taste to the product if I lick my lips before the 20 mins drying time I allow it is up. After that though, I can't taste anything of the lipstick at all. So I'd say if you can still taste it, it probably isn't that dry yet. If you wait it's properly dry before eating and drinking, then it would be pretty longwearing I guess. The great thing is that after reapplication, the lips feel hydrated again. So really, the product itself is hydrating. If it has worn off a bit, I can feel my lips getting drier. So to stop this, I just reapply on the drier areas (usually the area at the opening of my mouth where food and drink has touched). And I've never felt the need to reapply more than once in 5 hours or so. It's super.To be honest, many longlasting lipsticks are going to have a drying effect on the lips, due to the main chemical responsible for the longlasting effect - Isododecane. This is no exception, but I can tell you it's a lot more moisturising than other longstay lipsticks I have (which are mostly matte). I do think the colour range can seem a bit limited for darker skin tones, but if you have fair to medium skin tone, these will be quite a good selection of colours. I advise trying on the colours in a shop if you can before blindbuying, because the swatches on the models shown here aren't that accurate, and the colour of the lipstick tube definitely doesn't look very much like how the colour appears on your lips. I bought the shade Keen 125, and I did blind buy for this one although I watched some videos of girls in my skin tone trying it and though it might be okay for me. I got lucky and yes this turned out fine. I'm tempted to get the other colours now because I love this. Am going to ditch all the Maybelline 24 Hour Liquid Lipsticks I used to own for this product from now on 😄On me, Keen is like a coral red, while Peppy is very much an MLBB rosewood colour on me. I am still collecting more. Really in love with these Maybelline Superstay Vinyl lipsticks as well as the Maybelline Superstay Matte Ink lipsticks (I have 4). The difference between these is just in the finish. The Matte Ink look more opaque in colour, although not totally matte. The Vinyl looks more glossy. Both are very longlasting and last through meals, and much more protective of the moisture barrier on my lips than any lipbalms or lip glosses would.

This product is absolutely brilliant—especially this particular shade! It complements almost any skin tone and is impressively long-lasting. Thanks to its consistency and ability to dry down perfectly, it stays put throughout the day. However, I must emphasize the importance of moisturising your lips before applying it. Any cracks, bumps, or imperfections will be highlighted by this lip lacquer, so prep is key for that flawless finish.From my experience, it lasts around 6 to 8 hours before fully wearing off, which is fantastic for long days or nights out. When drinking, you might notice some mild staining on straws or glass rims, but don’t worry—that’s just the outer layer of the lacquer coming off. It’s the same bit that would come off when you lick your lips, so it won’t affect the look at all. It's not the product wearing off; it’s just the surface layer, and your lips will still look flawless!Once the product has fully dried down, you can even add extra lip liner around the edges without disturbing the lacquer, making it super easy to sharpen up your look. Another bonus? If you make any mistakes while applying, it's easy to clean up the edges while it's still wet, making precision and touch-ups a breeze. Overall, it’s an amazing product that’s perfect for anyone looking for a reliable, long-lasting lip colour.

It’s not as pink as it shows but still quite a nice pink, is a bit sticky, at first i didn’t think it lasted all that long but there is still a pink tinge to my lips after 12 hours but doesn’t stay glossy looking after eating, you do need to reapply!Longer lasting the most lipsticks though!

The color is a beautiful, bold royal red that instantly brightens up my complexion and adds a pop of vibrancy. The shine finish is gorgeous, giving my lips a smooth, glossy look without being too sticky or heavy.What really impressed me is how long-lasting this lipstick is. It truly lives up to its claim of lasting up to 16 hours. I wore it through meals, drinks, and even some light touch-ups, and it stayed put without smudging or fading. The formula is comfortable, lightweight, and doesn't dry out my lips like some other long-wear lipsticks tend to do. I love that it feels moisturizing while still delivering such intense color.The application is smooth, and the precision tip makes it easy to outline and fill in my lips without making a mess. Overall, the Maybelline SuperStay Vinyl Ink Liquid Lipstick is a must-have for anyone looking for a vibrant, smudge-free lip color that lasts all day. I highly recommend it to anyone who wants a bold lip with a comfortable, glossy finish!

Long lasting, the colour suits me and been using it for a long while now and even recommended to other friends who also like it too! It lasts for a long while, obviously after a few hours with eating/drinking etc. it will fade away but compared other products I have used, I really like this one.It can be sticky to start with, so a tip would be to apply it, don't touch or rub the lips against each other until you feel it has dried for a bit and then you should be good to go. I always use a lipstick or tinted lip balm first before applying the lip gloss but that's just how iv always applied my lip products in that order as a habit.

It's OK, but doesn't stay on for as long as it states, I'd say less than 5 hours.

This lipstick is amazing! It stays for a full day and does not leave on glasses or anything. I love it! And ordered 3 more!!!