L'Oréal Excellence Cool Crème 6.11 Ultra Ash Dark Brown. Permanent dye with Purple Tech for neutral undertones, 100% grey cover & 5x nourished.

Ok never stop selling this shade please. Il be opting for this (ultra ash light brown) shade every time now.Came out a lovely dark ash/cool brown WITHOUT going jet black or going a warm dark brown still like most dyes still do. Yes it says ‘light’ ash brown on the box but i have naturally mid-dark hair so if you are blonde then it might come out light brown like in the name?Good even coverage. Feels lovely and soft.

Absolutely fabulous colour exactly what I wanted covered all my grey hair and a very natural blonde definitely buy again

Good quality

Good coverage, but darker than other brand.

Used for the 1st time. Perfect ash blonde. The shampoo included was a big plus. (They should sell it separately. )End result soft shiny ash blonde hair.My natural hair is level 8/ sandy blonde. This is used to block out grey/white hair.

I wanted a more natural looking light brown hair colour as that is what I am naturally but with increasing "baby blonde" hairs popping through ( in other words, the hairs of the wise lol) I need to colour my hair nowadays. I've been using level 6 colours for a while from the same brand and occasionally trying others but none gave me my desired result. I like my light brown to look natural with not too much warmth (I have some natural warmth so like to tone that down). I've tried other light browns/dark blondes with ashy undertones but none of them gave me a result like this colour. This colour is perfect in every way, it's given me a very natural light brown with no warm tones at all. It's cancelled out the warmth I had in my hair naturally which is exactly what I wanted. And it's covered those pesky unwanted, dare I say it, wise hairs. I can honestly say it matches the colour on the box perfectly. I found it easy to apply as its not as messy as most as the formula is thicker so doesn't drip everywhere. The smell is not overwhelming so more pleasant than most and doesn't linger after washing. The shampoo and conditioner that come with the hair dye are gorgeous and left my hair soft, shiney and feeling nourished. My natural wave pattern improved after using this product. I have long, fine hair but also quite a lot of it. You will definitely need 2 boxes if to have mid to long hair but you may find you only use part of the 2nd mix. I can't comment on how long the colour lasts because I only applied it 3 days ago. Most permanent hair dyes are fading from my hair by around week 3 after colouring and by week 4 I usually have noticeable regrowth so need to reapply. So we shall she how this one lasts but I will definitely be buying it again anyway as I just love the colour 👌

If I'd wanted dark silver hair I'd have ordered a silver hair colour. Nothing remotely like the colour on the box

Had it on my hair a little long so it initially turned out darker but over two weeks or so moved to decent colour without brassy look.