John Frieda Midnight Brunette Visibly Deeper Color Deepening Shampoo, 8.3 Ounce (Pack of 2), with Evening Primrose Oil, Infused with Cocoa

Although this is mainly advertised as shampoo, it’s actually a great product to tone down any brassiness in your brown hair. It cleans lightly while strengthening brown tones, does not pick up blonde/brassy looking highlights. I use it for two weeks every time I get my hair colored and it makes the color even more beautiful. Also does not fade as quickly.

I have fine, wavy hair that has started to gray. I have to be careful what shampoos and conditioners I use because they can flatten my hair. I have been dying it since I was in my 40’s, and now, at age 60, I have seemed to develop an allergy to an ingredient in brown hair dyes (likely paraphenylenediamine (PPD), but not tested). I tried the all gray look during the pandemic, but it just made me look old and I don’t have that pretty gray hair color.This shampoo tones down my gray, while leaving my hair with its natural wave. Speaking of natural, it does not look dyed, and somehow, creates a tone of gray that is prettier than my own, but less of it. I would say it takes me back to the amount of gray I had 10 years ago, only better. Also, it does not flatten my hair and I can leave it dry naturally with the waves intact. Smell is fine. Not my favorite, but not obnoxious. Bonus: no itchy scalp from an allergen.

I used to love Brilliant Brunette before I switch to natural shampoo. My hair was a little sun washed and I was looking for a darker tone without having to dye my hair so I thought I'd give this a try since I used to ne such a big fan. I have to say the smell is very pleasant, and I am very sensitive to scents. My hair was very soft and shiny while using, but it did cause some scalp irritation. Lastly, it did not darken my hair.

I went from being Blonde, back to my Brown hair and the color faded relatively quickly. I ordered this shampoo and it appears to have a brown tint in the shampoo and it really did work. I never like using the same shampoo over and over but if you need a boost of brown I do recommend this. Next time I will try the conditioner and see how it turns out.The only thing I would change is the Scent. It's NOT that it was horrible...it was simply ok. I love my hair smelling great so if they changed the scent to be a little "fresher" smelling it would be perfect!

This is a nice shampoo, but my grays are just as white as before I used this shampoo. So, good shampoo but doesn't color the hair. Perhaps it works if your hair is already colored and it deepens the color you have, but it doesn't work to darken grays.

Works so good for dark hair!

Left hair soft

This and the matching Brilliant Brunette conditioner did not work for coloring grays or enhancing my natural brown hair. It also smells like boxed hair dye and stinks. The product itself and seller would get zero stars if that was possible. I tried returning it after one use thru Amazon and was forced to try to return it to the seller directly. Was not able to get this and the conditioner returned. I used it up as fast as I could because I hated to waste the money or put the remaining in the garbage just to end up in the landfill. However that's where this stuff needs to go... in the garbage!

Me encanta como me deja el pelo, y me ayuda a conservar el tinte , ojalá lo vuelva a encontrar, ya lo he comprado aqui 4 veces y el precio lo vale.

Pour les brunettes ça rehausse la couleur

Cumpriu o prometido

Si Desde la primera aplicación deposita reflejos cobrizos, es de esperar que con el uso continuo quede genial el cabello. Rico aroma durable, deja manejable, con cuerpo y brillosa la cabellera, lamentablemente suspendí su uso, tengo cuero cabelludo muy sensible (tricodinia) que me actuó como un tinte (no es tinte) ya no uso tinte por la misma razón y es por eso recurro a este tipo de productos, pero por esa situación personal, no puedo calificar como malo el producto solo porque no sea apto para MI. califico como excelente

Easy to use does what it says