CleureOriginal No Fluoride Toothpaste - SLS Free, Mint Free - with Xylitol for Fresh Breath & Helps Whiten - for Kids & Adults - Flavor Free (4oz Tube)

There has a hint of a fruit flavor, but I only noticed it because it was my first time using it. However there was no discerning smell. For people that are sensitive to scents and smells this is an amazing product. Still feels like a real toothpaste, while having barely any taste, and the texture is good (not grainy). You can eat anything after or before without worrying the taste is going to clash. There is a slight cooling sensation like a mint toothpaste after you are done, but no minty taste. Good texture toothpaste too. I did notice that the foaminess wasn't as intense as some other kinds of toothpaste. It would be good for people that have ARFID, or sensory processing issues. Definitely going to be a staple in our household.

This toothpaste has a fresh taste free of mint, which I have a problem with. It’s not real foamy, but it does a good job of cleaning my teeth. I will buy it again.

REVISED REVIEW: Please be aware that as of mid-October 2022, the Amazon page does NOT reflect the revised formulation of this toothpaste, nor its re-designed tube. The new formula version's tube has a teardrop shape design in the center. Now as to the formula changes, which are noticeable compared to the excellent original product that I first reviewed.Ingredients are typically listed with the largest-percentage (greatest amount of) ingredient first, and the least-present ingredient last. The original formula ingredients were: Purified water, Xylitol, Dicalcium phosphate, Glycerin, Baking soda (sodium bicarbonate), xanthan gum, sodium lauroyl sarcosinate.The original taste was very pleasant, with a slight sweetness from the Xylitol.HOWEVER, the REVISED formula ingredients are:Dicalcium phosphate, glycerin, purified water, Xylitol, xanthan gum, baking soda, sodium laurylglucosides hydroxypriopylsulfonateThe change has resulted in hardly any sweetness at all, because now there is less Xylitol. And strangely, even though there is supposedly less water, the new paste has a runnier texture which means (a) you are likely to end up putting more on your brush than you intended, and (b) it disappears a lot faster while you are brushing with it.People who loved the taste of the original formulation will notice the difference right away. I am disappointed in the change and contacted the manufacturer. They replied that they have no plans to change the new formula but that my opinion will be forwarded to the developers (which probably means my email will end up in the Trash folder but I felt I had to say something. )A word about the cleanser ingredient change, from Sodium Lauroyl Sarcosinate to Sodium Laurylglucosides Hydroxypriopylsulfonate (SLH). I looked up SLH and there is no data for it on the EWG site. However, other sites suggest that SLH may have a lower incidence of accidental contamination than the previous ingredient did. So that seems to have been a change for the better, although slight.And lastly, someone should have proofread the wording on the back of the new tube because the first section is grammatically incorrect, LOL. I was in publishing and a mistake like that making it all the way through to the production line would have gotten someone called on the carpet bigtime, if not fired.Because the toothpaste itself is slightly less pleasant to use than it used to be, I've deducted one star from my original five-star review. It's still better than the alternatives I have tried, but not as good as it used to be before they mucked around with the formula. It wasn't broke, so why'd they "fix" it? :-/ORIGINAL REVIEW: When my go-to no-mint toothpaste (Natural Dentist Not Yucky Grape) changed their formula recently and effectively ruined it (it is now awful, so if you are looking for a truly no-mint-at-all product, do not waste your money on that one), I went on the hunt again.As a senior, my dentist wants me to use a fluoride toothpaste to help keep demineralization (which is more common as we age) at a minimum, but all the specialists paste have mint which I can't tolerate in any form.My first two post-Grape tests were this paste, and Tasty Paste's mint-free orange version. The orange one was an epic fail because the orange flavor itself can burn your tongue for hours afterward. This paste, thankfully, does not. I can definitely taste the Sodium Bicarbonate in it but that's okay.My only concern is the lack of flouride. I will be asking my dentist if I should follow up with a flouride rinse afterward, IF (big if!!!) I can find one that is totally mint-free.But so far, this Cleure paste is in the lead as far as taste (or, more accurately, the blissful lack thereof, LOL.) ;-D

I developed a sensitivity to strong flavours like mint in my toothpaste recently, my tongue and sinuses would get super dry and cracked. I have tried a LOT of non mint toothpastes at this point but this is the first one I've tried that doesn't feel like a toothpaste for a little kid that doesn't actually clean, my teeth actually feel clean after using this!I am pregnant and when I was at the dentist they were really impressed that I barely needed any cleaning, they said they almost always see pregnant women develop gingivitis because of how the hormones affect dental health. I was really happy to hear that it wasn't just that this made my teeth *feel* clean but really cleaned themI can't say if it whitens or not, and it doesn't have an overpowering scent to block out bad breath, but honestly just brushing my tongue takes care of the breath and brushing twice a day my teeth look pretty white!

I was skeptical when I bought this but the taste is great and my mouth feels clean and healthy. I am allergic to fragrance and have had no sensitivity to these ingredients. Great product although a little pricy for the size.

This says it has no taste BUT it DOES! It’s a gross flavor but does clean my teeth well.

Cluere is an excellent quality and safe product for me because I am sensitive to salicylates. I use most of their products and they all work well and are safe.

This is great toothpaste. I am presently receiving chemo and one of the sde effects causes mouth issues. The only toothpaste I could use was toddler toothpaste. So any toothpaste with mint burns my mouth. This product does not have mint. I am so thankful to my dental hygienist who recommended it. My teeth feel clean again! Very happy with Cleure toothpaste 😁