Professional Hair Bleach, Blonde by Choice Blue Velvet, Premium Hair Lightener, 9 Levels Of Lift, Inbuilt Blonde Toner, Perfect Bleach Hair Dye for Root Touch up, Highlights, Balayage, Ombre (100g)

Loved it, was using with 3% solution, works soft and nice

I bought this product due to the reviews. I had mid-back length black hair. I had dyed my hair black several times but fancied a change. I applied it using 30vol developer and left it on for the specified time. I was amazed at how much it had lightened my hair. In fairness, it was an orangey colour but not hideous. The only problem was my hair was snapping off as I was washing it out. It was so bad that I ended up having my hair cut to shoulder length. My hair was in good condition, a bit dry due to the continuous dyeing, but otherwise healthy. I'm not blaming the product but be cautious. I'm actually pleased with the cut, so I'm not upset by loosing the length, but seeing my hair falling out was frightening.

This is the best at home bleach powder you can buy. The deep blue tone helps you lift to a much lighter shade than standard lighter blue bleaches. You do still have to have an idea of what you're doing though. My partner is a professional stylist and colourist so we get great results. A lot of bad bleach jobs are more to do with user error and completely not understanding the science of colouring and lifting. So if you know what you're doing or at least are willing to pay attention to some in depth YouTube tutorials and take your time - and not try to lift already overly coloured, damaged or naturally very dark hair - I would highly recommend this product for home bleaching.

I normally use Blondor because that’s the brand I trained with in college, BUT, every time I’ve used it at home, my hair has turned to chewing gum.I’m trying to bleach out henna copper red from my hair to a nicer medium blonde, so needed something more gentle, and tbh, I think I’ve found the best bleach on the market.I have paired this with Oxi-Bond 40% (wouldn’t recommend a peroxide of this percentage but it’s all they had available and I’m a desperado with impulsivity).This result was from 4 bleach baths within in 2 days (1 dollop of peroxide, 1 dollop of any shampoo, and 2 scoops of the bleach) and safe to say, my hair does feel weak with any bleach process, but it hasn’t been reduced to chewing gum.Again… I’m removing henna. Wasn’t expecting platinum so quite confident that if your hair isn’t too dark or too red beforehand, that it will lift to a pleasant blonde. Always tone your hair a few days after you’ve bleached or it just doesn’t take.

I used this with 30 volume developer on my box dyed blackish/brownish/reddish hair and although the colour lifted, I am now various shades of ginger. Due to the various box dyes that I have used, this was not a suprise. I am glad that I didn't touch my roots otherwise, I would have hot roots and no-one looks good with white roots and orange hair 🤣. I've watched enough Brad Mondo fail videos 🤣I also used the same brand's toning mask and their leave in conditioner and my hair feels phenomenal and there was very little breakage. I had visions of my hair falling out in clumps and it didn't. Honestly the integrity of my hair has not been compromised.I would recommend though that you get two boxes or even three for long hair. The mix of powder and developer is VERY thick so it doesn't go a long way.

What was advertised is what was delivered

As a stylist with over 40 years experience I assume when a product says it has 9 shades of lift it’s going to create a super clean blonde…after 50 mins on mid brown hair with 20 vol I was left with a ginger blonde….not a good result for a powder that is quite expensive for the size you receive…my old bleach with 20 vol lifts to a clean blonde on this base in 30 mins …so I won’t be using again!

I’ve bleached my hair at home on and off for years and have tried sooo many different bleach powders. This is the only one that genuinely doesn’t make my hair super dry after rinsing it out. Also leaves my hair a nice tone of blonde