Little, Brown The Great Plant-Based Con: Why eating a plants-only diet won't improve your health or save the planet

This book offers an alternative to the plant-based-is-best narrative that is being touted at the moment.If you’re interested in learning the truth about food, health, agricultural emissions and regenerative food production then definitely get it!

This important book shines a light on the all-pervasive misinformation/propaganda spread by the industrial food industry about the plant based diet. Increasingly, truly-independent research shows that the evolutionary-incorrect, plant-based diet (now common across both the developed and developing worlds) is deleterious to human health, as evidenced by the global pandemic in diseases such as T2D and metabolic syndrome. We are not adapted to thrive on the typically highly-processed foods produced from plants (particularly grains).In addition, this book shows how misinformation has been used by the food industry and their sponsored bodies to (incorrectly) suggest that meat farming is harmful to the environment.Three groups will not like this book: i) the industrial food industry, ii) the academics whose work they sponsor, and iii) those who abstain from meat for faith or ideological reasons.

You won't find the usual listing of scientific references in this book. It's been omitted "in order to save paper". Instead you'll find many pages listing podcasts, blogs, articles and films by the "independent thinkers" the author prefers. In other words, quacks, some of whom were banned from social media for posting disinformation. This book is largely science denial, presented in a very muddled way.

This book is the result of 2 years of research and analysis by the author.It is very comprehensive, being based on a vast array of identified sources.Topics include:Why meat is nutritionally healthy, contrary to historically-false claims to the contrary.How meat production can be greatly increased globally in environmentally-friendly ways.And why much of the land globally used for meat-production is unsuitable for other types of food.Ways in which plant-based foods are typically (almost always) nutritionally deficient.Growing plant-foods at scale kills lots of creatures and typically damages the environment.Whereas cattle can increase top-soil and capture carbon, plant-foods often do the opposite.How and why religious and commercial organisations promote plant-foods without robust evidence.Sometimes claiming exercise is all that is needed to overcome problems with food-contents.(Hence sponsorship of sporting events).What we as individuals can and should do to explore what works healthily for each of us.Avoiding being misled by ideological and commercial lobbying and other pressures.For people curious about global agriculture, or concerned with the health of their families and themselves, or all of these, this book covers these topics in detail, but with summaries where useful.

If you genuinely care about the planet and your health you need to read this. Such important well researched information that’s often being distorted in main stream media time & again. Ignore the 1* biased reviews left by a certain group of people! I’m not a farmer, I have no connection to the meat industry other than needing it for my diet. As an ordinary person who was brought up in the countryside it’s not hard to see how things are going drastically wrong and as someone who has overcome an autoimmune disease after 30 years of suffering by eliminating most plants from my diet, the quality of meat and how it’s produced is hugely important to me.This book isn’t anti vegan, it’s a very honest look at food, food production and health. Surely the only way to make informed decisions in life is to read all sides of the argument with an open mind and to make those decisions armed with facts and truths. An excellent book!

Bravo! Finally a book packed with data that helps cut through the corporate Big Food messaging. This book is not an opinion piece. It provides real information on why we need to include animal products in our diet. The arguments are well layed out, easy to read and make total sense. How can a diet that we as humans have eaten for millions of years all of a sudden be bad for us or the planet?Well done, Jayne, for putting it all together in a compelling, easy to read, fact-packed book. Everyone needs to read this.