Color CharmWella Demi-Permanent 5VV Plum Brown 2oz

It left a pretty silver shine that is noticable when my daughter is in direct light or flipping her hair. Her roots and inside layer, where the sun hasn't lightened, are now blending in with the rest of her hair. I didn't see a huge difference in tone but she didn't have much brass to manage in the first place. I left it on for 20 minutes as directed but perhaps you could leave it on longer for a stronger result. Subtle is what we were going for since she is just a kid, but she had a lot of fun having her hair glossed.

I have used this hair color for years. I guess Wella changed up their demi-perm color, so mind disappeared.I was delighted ti find it on Amazon’

Easy to use and non damaging but buy at least 3-4 shades lighter than your intended color as they come out much darker.

Great product

excellent paint, color, smell