Secrets of Question-Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results (Top Selling Books to Increase Profit, Growth)

I’ve read it a few times and then have been teaching my sales team, who are in finance, off this book. Whole team took a ton out of it. Will be buying more for new team. Easy to understand. Break down in chunks and practice. Gets you’re core sales base built up.

Question-Based Selling is packed with practical insights and strategies, this book is a treasure trove of “golden nuggets” that elevate your approach to selling. Its focus on leveraging questions to uncover customer needs and drive meaningful conversations makes it a must-read for sales professionals looking to sharpen their skills. While it’s tough to distill its brilliance into a single paragraph, this book delivers actionable wisdom that can transform your sales game. Highly recommended!

This is not the easiest sales book to get through, but it is by far one of the best sales books you can read. I would argue that this is like graduate course material for sales people, especially B2B sales people.

I really struggled finding a star rating with this book. I went from 2 to 3 to 4 and all around again. You see I first learned of Tom Freese from a sales seminar I attended 8 years ago where Tom was the speaker. It completely changed my life and helped make me into the sales person I am today. I kept his training manual and my notes close to me for 8 years but never read his books. Finding myself in a new sales job I was sent to a sales seminar for our industry. It was phenominaly and I got so much information. I was so pumped when I left that I wanted to continue learning. I remembered my first true lessons in sales came from Tom and decided if I went back and read his books, it would help me continue my learning journey. I sadly have to say that I did not find the book very helpful. Tom comes from selling technology that truly companies can live without. I now sell a produce to restaurants. Every restaurant has produce. I never hear the objection, "We don't need onions in this restaurant." I only hear, "We are going with someone else for onions." I feel like a vast majority of this book was geared towards getting prospects interested in talking to you and convincing them that their business could benefit from your product. I personally don't really need to convince any restaurant that they need onions. Now some parts of the book were helpful. They did provide me with some small tips here and there. However, with the time I spent reading the book, I am not sure I got enough out of it to say it is for me. If you are in the right industry selling to a certain client, this book could change your entire life. I know Tom has done that for many people including me earlier in my career. So I hope people do find it helpful as I am sure many will.

Every sales person needs to read it!

Hi, I have been selling for 20+ years. I did many sells training, and this is the best one I have ever done. It teaches you the art of asking the right questions at the right time. I't won't teach you customer is always right, it won't teach you to ask how good you are but what is missing to go to the next step. In fact this is so good as a Sales VP we did a workshop around this book.

This thing has bunch of gems, but my gosh, do you have to move a lot of dirt to get to them. The author is longwinded (not uncommon for a salesman!) and he frequently places 5-10 minutes of context around simple concepts that would take a minute to explain. You spend so much time waiting for him to get to the point that it's hard not to drift off. And a lot of the time the point he f i n a l l y arrives at is so obvious that you don't need a book to tell you about it. For example, "Customer's don't like to be insulted" is a concept that he repeats several times. Wait, NO KIDDING? Honestly, I gave up before I got through the whole thing. I kept waiting to get past all the preamble and universe building, but I never got there. Apparently the whole book is like that? Too bad, because like I said, there are real gems mixed in with all the dirt. If only a heavy-handed editor had trimmed this down to readable size, it might be a classic.

For students of the practice of selling, QBS is at graduate school level. While the content is challenging and powerful, Thomas Freese's writing style and format make it readily doable. I've learned more from him in a few days careful, focused, thoughtful study than from all previous sales reading combined. This book has closed a bunch of gaps and opened a world of opportunity. Exceptional value.

Tom Freese is on point!! Great resource for anyone looking to take their sales to the next level!!!

Excellent, must read and implement

Whether you start in sales or have a few or many years practice, make yourself a favor by reading it.

I’m extremely satisfied with the book. It offers invaluable information and features excellent paper quality. I've got significant insights into selling that are essential for the success of my small business.

He leído varios libros de ventas y sin duda este es el mejor. Las ideas están muy relacionadas a SPIN Selling, otro libro muy recomendado si quieren explorar más acerca de cómo hacer mejores preguntas.