Ion Bright White Creme Toner Strawberry Milk Strawberry Milk

Results of this product are beautiful to say the least! This is my "go-to" for hair toner. Very effective and love the intensity of the color it produces. Conquers all brass. 5 Stars hands down!

I LOVE white hair. I'm like obsessed with it. I've had it toned professionally at the salon before, but I want to be able to keep up with it myself, too!I am not a stylist and know nothing about hair. But I read these comments and got the Ion 20 Volume Sensitive Scalp Developer like people said and as you can see from the photo....there is white.Next to it is a comparison of my hair color pre-tone (the yellow color, again I'm not a stylist so I really messed this up and missed a few spots but on the plus side, it helps for providing a comparison for all of you to see lol)After trying several purple shampoos and a purple mask that I was hoping would help me to get white hair, I gave up.But thanks to this product I can actually achieve my goal of maintaining white hair....if ai get better at applying it of course.

Love it!

This is the best toner for hair that pulls very, very very light yellow. It’s great works well coming from a professional, hairstylist herself.

THE MOST AMAZING TONER I'VE EVER USED 5-☆☆☆☆☆S PLUS.EVERY TONER MAKES TGE BOTTOM IF MY HAIR OBE COLOR&THE TOP 2 OTHER COLORS..HORRID!!! IN LESS TGAN 2 MINUTES MY HAIRDRESSER WAS SHOCKED@WHAT SHE SAW.I RESEARCHED ION PRODUCTS&HAVE MY COSMETOLOGY LICENSE&CAN BUY PRODUCTS ANYWHERE.TRUST ME MOST EXPENSIVE DOESN'T MEAN BEST!! I'VE BLEACHED&HAD MY HAIR BLEACED SINCE AGE 20&NEVER EVER USED A BETTER PRODUCT THAN ION..THE SMELL ON THE CREAM BLEACH IS LIKE A MEADOW &WITH EXTREMELY SENSITIVE SKIN WITH LUPUS BLEACH BURNS&THIS WAS AMAZING..ANOTHER SHICK BUT AS FAR AS THE TONER/PERMANENT COLOR MY HAIR WAS BEYIND PLATINUM. IT WAS WHITE FROM ROOTS TO THE TIPS!! NOT 4 UGLY GROSS COLORS..IN THE BEAT CONDITION MY HAIRS BEEN.IT LOOKED&FELT AS IF I HAD A TREATMENTS FOR A MONTH...IF YOU WANT WHITE OR EXTREME PLATINUM..NO ORANGY ORANGE OR SUNSHINE YELLOW ETC..BUY THIS&LOVE THIS AS I DO&WILL NEVER BUY ANYTHING ELSE. I ALREADY REORDERED ALL I USED THE 3 ITEMS &HAVE THEM READY TO GO. BUY IT LOVE UT&LET PEOPLE WISH THEY HAD YOUR AWESOME HAIR..NEVER LOST 1 HAIR ..LOVE AT FIRST GLANCE-♡♡♡

Very toxic smell and stronger than you think.Initially I didn’t see it NEEDS to be mixed with a developer, but luckily I had some on hand. The instructions are printed on the inside of the box, so you need to tear it apart to read. The tube also has dosage measurement marks.IMPORTANT: It mixes white. After applying it slowly starts to change to a blue. The instructions recommended time is 15-minutes.That said, I used 1/3 of the tube with same amount of developer. When you go to rinse it out: IT IS THE SAME TINT you saw BEFORE rinsing!!! It is that strong.My recommendation is to creep up to the tone you want. You can always add more tone, but too much is harder to adjust for. Go for 5-10 minutes and then test the color.

This didn’t even work for me. I don’t know why but for some reason it didn’t do anything for my hair.

I love platinum blonde hair. It's gorgeous for the summer but... well, I wanted to go a step further. I wanted white hair. I wanted to fantasize that I were the queen of dragons and wyvern and all that had scales and wings! That kind of white, ya dig?I ended up with a bit of lilac in my hair, after this. No big deal, that was kinda expected. But.. ya know.. Summer is also the time of pools and swimming. I'm a Pisces, to boot. I'm getting in that water and swimming my (not so) little mermaid ass off.My hair did not turn green. In fact, the chemicals from the pool removed a lot of this toner. Stripped all the lilac out. What I was left with was.... well, let's just say the nickname "Monroe" was bestowed upon me. Who can complain about that?All in all, I was satisfied and happy. Would definitely do it all over again. Likely will - next Summer.