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John Frieda Precision Foam Colour in Dark Cool Espresso Brown delivers salon-quality, deep color saturation with a thick, non-drip foam that ensures even application and 100% gray coverage. This all-in-one kit includes a nourishing post-color conditioner to lock in vibrant, long-lasting color while keeping hair soft and healthy. Ideal for busy professionals seeking an easy, mess-free at-home hair color solution that maintains a natural, glossy brunette finish.

| ASIN | B00BCEGR28 |
| Best Sellers Rank | #2,190 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #28 in Hair Color |
| Customer Reviews | 4.4 4.4 out of 5 stars (14,755) |
| Is Discontinued By Manufacturer | No |
| Item model number | 18493 |
| Manufacturer | Kao USA Inc. |
| Product Dimensions | 2.52 x 3.79 x 6.35 inches; 8.16 ounces |
| UPC | 717226184932 |
B**X
Easiest Dye Job At Home
I've been using this product since I was in my 20s when I started to notice a few grays. I also just loved the color of this dye instead of my boring jet black hair. I used to be asked if my hair color was my natural hair color because it's a beautiful chocolate shade that looks natural, but has a beautiful sheen when the sun shines on it. I noticed that my hair sheds less with this product and my hair seems to be healthier and less damaged as well. I credit it to the gentleness of the foam. It also has less of a strong ammonia smell although it still does have it. I make a lot less mess with the foam too. The foam dye isn't splashed onto every random wall in the bathroom, because it foams instead of "farts dye onto your hair and walls". The biggest pro is that this is easier to use than your regular dye-at-home job because it foams and has a better coverage. There's less chance of you missing a spot with the foam. I have super thick, straight, black hair. I thought this wouldn't work with my black hair, but surprisingly it does. It's not super obvious color on my hair, but I don't want it to be. I want it to look like it could be my natural hair color. I've been dying my hair since I was a teenager and the regular dyes were a bit more work. You have to make sure you do it correctly with a regular dye otherwise you might miss a spot. I also used to have long hair so I used to need at least 2 boxes with regular dyes. This product makes it possible to use only 1 box and have my whole head colored. Now I'm 33 and I can no longer deny I have premature graying. I have to dye my hair now or I'd look 50 years beautiful. Nothing wrong with 50, I just want to enjoy my 30s as I'm supposed to. After all, we are only 30s for a few years and never again. A lot of my hair from the sides of my head is now white and I have to dye my hair about every 2 to 3 weeks to hide it from my husband who is now home 24/7 thanks to this 2020 pandemic. He swears he hasn't seen any grays in my head, but that's because Amazon has saved me a lot with having this dye on subscription for me every month. I did notice though that I have some stubborn grays that won't dye with this even when I leave it on for 45 minutes. It's definitely a new challenge, but it looks to dye most of my grays well enough. I just need to make sure I really cover every white hair with foam completely and for the full 45 minutes. So for now, this is still my go-to dye for my hair. I haven't looked "rough" yet during this pandemic, fortunately. I get my hair color done by myself. As well as my lashes (diy extensions), I also wax myself already before the pandemic, and I tried nail on glue for the very first time this year. If you find this review helpful, please click on the "helpful" tab. I noticed that many of the popular products on Amazon has tons of positive reviews, but the product turns out to be a disappointment. Negative reviews are buried under. I think some of the Chinese sellers have figured out that most of us rely on positive reviews so they've managed to fake tons of it to sell more product. So I'm starting to review products on Amazon and anywhere else online that I buy to help combat that. This is a genuine unpaid positive review and I want to make sure people know which products they can rely on. Thank you.
G**0
Great gray coverage but darker than most 6N’s
Years ago I thought I remembered buying a John Frieda foam hair color that was in an aerosol type can. It was awesome because you only used the amount you needed. Those of us with short hair, could get two applications out of one box of hair color, loved this easy to use hair color. I hadn’t bought John Frieda in many years. I saw this on a subscribe and save option and it was very affordable. Unfortunately, this does not come in an aerosole can. I tried the color formula 6N, light natural brown. Normally, this is the box color I choose, or I prefer a light ash brown. This John Frieda kit involves mixing two bottles together, shake and apply. It's easy to mix and use but not what I thought I was buying from years ago. It comes with two disposable gloves and a tube of conditioner. You actually squeeze the applicator bottle and it produces a light and airy foam you apply to your scalp. Leave the foam on for the approximate amount of minutes determined by the instructions. I left it on for 15 minutes and then pulled through my roots for another 10 minutes as my grays are stubborn. The foam does not drip like other hair coloring kits. This provided excellent gray coverage, however, my hair color came out much darker than I’m used to. I feel like it’s a medium brown. It’s very rich looking, just darker than I like. If I try again I will leave in less time but I am afraid it won’t cover my grays. A week and 2 blue shampoo washes later the color is softening and fading, I’m liking the color better. I think the product performs well and does not have an offensive odor. The next lighter color looks too blonde for me:( I do wish they had a 6.5N color. I still recommend as the gray coverage is better than any other box color I have tried.
D**C
No muss, no fuss, just soft and shiny hair (and 100% grey coverage, too)!
John Frieda's Deep Cherry Brown (3VR) and Deep Brown Black (3N) have been my absolute go to at home solutions for color since I started trying to cover up greys in 2011. YES, the redder shade seems to take a bit more care to make it last longer than the brown/black shade. That is typical even of professional color, which is how I first had any dye applied to my hair. Red just wears quicker, period. HOWEVER...what I like about this particular box color is that as it lightens up, it goes from a hint of red indoors to really pretty black cherry when outside, and any greys that I've developed just look like highlights of sorts. Post-color, my hair always feels soft and looks shiny! Watching family members use dye that drips and smells and burns (no matter which brand) has me convinced that foam is simply the way to go! The only times this foam has NOT covered grey, was an application miss on my part, not the foam itself. This is great for touchups or to make those expensive professional coloring sessions extend a bit. The only downside is that the awesome black latex gloves they used to include now seem to have been swapped out for some gloves that don't fit at all. Get yourself a box of good gloves from CVS and you're set for the easiest at home hair color, period.
B**E
Easy instructions and application
I bought the Deep Brown shade to cover my gray hairs and dyed my hair myself at home. My natural hair color is dark brown/black, and the instructions were very clear and easy to follow. The foam application made it simple to evenly coat my hair, and it did a great job fully covering my gray hairs. It’s been about a month now, and I’m starting to notice a bit of fading. That said, I do wash my hair every day, so that’s something to keep in mind when it comes to longevity.
L**A
Me gustó el tono que me quedo del cabello, ya no lo he comprado porque no está el tono
J**W
Great product
L**D
This didn’t cover my roots even though I left it on for 30 minutes I followed and applied per the instructions
M**Y
Followed the instructions exactly. Doesn’t dye grey hair at all. Wasted my time.
U**Z
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