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F**A
The book was in excellent conditions and it's perfect for my work at the University.
The book is about Marketing and it has all the knowlledge you need to pick up your business.If you are studying Marketing or if you want to business to stand out from others, you might want to take a look at this book.
J**S
Five Stars
Excellent product and service.
M**P
three focus on decision making processes and these become rather tedious, focussing more on what can go wrong than ...
The book takes the ten articles that have been chosen as the most valuable by the book’s editor - clearly this is a subjective choice.The main focus of the articles is the behavioural aspects of decisions with, in our view, rather too little coverage of analytical tools and techniques. Of the remaining articles, three focus on decision making processes and these become rather tedious, focussing more on what can go wrong than what is needed to get them right. There is however one excellent article by Bain - the last in the book - on the negative aspects of complex annual planning processes and how these tend to stop the right decisions being taken at the right time. This should be read by the CEOs and CFOs of those companies whose annual planning cycles dominate business life for months on end; we’ve come across quite a few.Despite these reservations the book and series is recommended for those who want to keep in touch with academic thinking on particular topics. Each article has an excellent short summary under the ‘Idea in Brief’ heading, which allows the reader easily to focus on issues of particular interest.
I**N
Excellent read giving a detailed overview of the "must read" ...
Excellent read giving a detailed overview of the "must read" sections of business strategy. Great reference material and all in one location.Suitable for business and academic life.
R**E
About On Strategy
I needed to learn about this topic and this book was very helpful. Written in a clear manner, it gave me the understanding I needed to complete an important project.
T**D
Good range of thinking, albeit all in the traditional stable
A good range of stuff from some of the key thinkers, in fairly brief form.It does however stay mainly in the more traditional territory of planned, rational strategising models. You may want to go elsewhere if you want some stronger challenge and critique of this worldview, but it's all good stuff..
A**A
Good read
Must read indeed!
S**K
Good Buy
Good read.
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