Scientific Advertising: Original Classic Edition

Outstanding read. Amazing how a book from the 1920s is totally relevant again with respect to how websites are put together.

Scientific Advertising by Claude Hopkins is a timeless classic in the field of marketing and advertising. Although it was written over a century ago, the principles outlined remain relevant and valuable today. The book offers clear insights into how effective advertising works and why certain strategies remain enduring. I found it to be an excellent resource for building a strong foundation in marketing concepts. The writing is straightforward, making it easy to understand and apply. A must-have reference for anyone serious about learning the fundamentals of marketing and advertising.

I want to clarify first of all that this is completely personal preference, but it was written close to a century ago and is written in a way we don’t really speak anymore. I call it Shakespeare speak, like ‘thou art’ etc. It doesn’t actually say that but you get the point. I didn’t enjoy the read, but that’s because I like being spoken to like I’m thick when it comes to books. I like when the writer takes complex topics and explains it on a way that is so easy to understand, a five year old could get it. This book doesn’t do that. Some of the principles are outdated, but other than that it’s a fairly solid book.

To the point, actionable, and a quick read. Unlike most business books, this one is not packed with filler content. Crushed it in a morning and was already implementing it into my business by that afternoon. Saw a nice bump in my Facebook ads and email campaigns using the concepts in this book.

Its good