AO Coolers Sportsman Vinyl Soft Cooler with High-Density Insulation

This cooler does everything I could ask for in a soft sided cooler. It's waterproof, durable and keeps ice for a long time. I've loaded this thing down before with beer and ice and had no fear of the handles ripping or anything like that. The outer body and liner seem very durable and so far I haven't had any problem with either. You can also turn the liner inside out, which makes it really easy to clean. This is handy so the cooler doesn't wreak after putting fish in it.As for the ice keeping capabilities. I mostly use the cooler to pack beer and snacks on the boat and realistically, if I toss beer and a 20lb bag of ice in it in the beginning of the day, I would say about 70% of the ice will be melted by the end of the day. Now, realize that's outside in the TX heat, with people in and out of it all day grabbing beers so that's pretty amazing! Even with most of the ice melted the water will still be plenty cold enough to keep your beers cold. The longest I've kept ice in there is about 3 days, but the cooler was closed most of the time and was indoors (there was still ice in it but I dumped it out). In my experience, no matter how good the cooler is, the more people are in and out of it (i.e letting hot air in), the faster the ice is going to melt. I own hard sided yeti coolers that won't keep ice for more than about a day and a half if it's summer time and people are constantly in and out of it. Pro Tip: If you want your ice to last longer in your coolers, use block ice.My only complaint about this cooler is a very minor one. It's that although this cooler is waterproof and does not leak, it will sweat a good amount if it's nice and warm and humid outside. This really is not a huge deal but just something to be aware of. I don't think you'll find a better value for a soft sided cooler. Time will tell for durability, but I have no reason to doubt itUPDATE: 11/09/2016So after having this cooler for about a year and a half, the inner liner has torn. I'm not sure what exactly happened but I loaded it up with beer and ice one afternoon and the next morning there was water everywhere. Upon closer inspection, I found a roughly inch long rip in the inner liner. I didn't fill it more than usual and I had cans in it so there wasn't anything sharp to puncture it. I'll be sending it back to AO to get the liner replaced. I'll report back on how that goes

Bought this vinyl cooler right before an annual scalloping trip where we leave in the morning and come back right around dark... in other words, we need a cooler that's going to be able to store a ton of stuff and then keep it cold in the hot Florida sun all day. With a few rotomolded (hard sided) coolers, I couldn't justify the $350 to spend on a Yeti Hopper or even the $150 on the RTIC version, but I needed something that didn't take a team of clydesdales to load it on and off the boat. This cooler fits the mold very well!It's made of a durable, tough vinyl that I think will hold up very well over time. The zippers are substantial and so far this thing has been leakproof. I placed a case of beer in it, about 15# of ice and some lunch meat, bread, etc into it and it did great! The beers were a mix of cans and bottles and, with the ice and food, the bag was so heavy that one of the beer bottles ended up getting crushed and broke inside the bag. I thought for sure that I'd find the liner ripped to shreds but to my surprise it's completely in tact!The cooler kept the food and beer cold all day long in ridiculous July Florida heat and I left it outside overnight. In the morning, I was surprised to find that it was still ice cold! We had to add ice, of course as 90% of the ice was now water, but after dumping it out and adding another 10 pounds and more beer, it worked great for the second day as well!Since that trip, we've taken it out several more times on boat trips when we have friends over and it's performed flawlessly. I'm reviewing the 36 pack version and it's rather large, so that's why I said "when we have friends over." The cooler is cavernous, even with the flaps folded over.Overall, for the price I don't believe it can be beaten and I even plans to buy a smaller version for the trips that we won't be out all day on.If this review helped you out, please hit the "Yes" button below, thanks!

All of the other reviews on insulated cooler bags i read were ok, but noone really mentioned EXACTLY how long, as in hours.....or, at what temperature, any of these insulated bags could go thru. The product ad did say it can go thru 120 degrees but i wanted to see a review to make sure it passed the test before buying it. So, i went with my research and crossed my fingers.So, here it is, I searched high n low for the perfect insulated bag .........and SIZE was also important to me cuz i had made so much food to send , and I decided to go with AO COOLERS SILVER 48 PACK SOFT-SIDED FISHING COOLER.I am sooooooooo happy that i did. I sent off with home made food, frozen (for a few weeks) in a 98 degree temp. from Downtown, L.A., in a GREYHOUND BUS GOING TO LAS VEGAS for 6 hours !!!!!!!!!!!!! You can imagine how much hotter it was going to get later that day.I PUT 2 BAGS OF ICE on the bottom of the bag, and packed all of the frozen food it could possibly hold (it took 2 people to zip it, it was so packed) and when my son arrived at Vegas, he called me to say "IT'S A GREAT BAG". All of the food is still frozen !!!!I am VERY HAPPY with my purchase and if i remember correctly, ....the bag arrived very quickly, since i decided to purchase it at the last minute before my son went back to school.O, also, the bag weighed about 70 LBS and it held up, very sturdy !!I hope this review was helpful !!!