4x La Riche Directions Semi-Permanent Hair Color 100ml Tub - Pillarbox Red

Perfect for those that don't wish to damage their hair anymore than it already has been after bleaching. I particularly love the black one on top of purple dye.

Great dye- highly pigmented so nice strong colours. I have dark hair with some greys and tend to use Atlantic blue which initially will colour all my hair blue - my dark areas only reflect blue in the light but my greys are quite bright. I usually find that that the colour will gently fade and after around 6 washes my darker hair only holds a faint blue but my greys hold it for months! - as I am an older woman now I feel this is perfect for me and I don’t have to worry about lightening my hair with bleach.I frequently get complements on my colour but really I just bung it on (with gloves) and when I can be bothered I reapply. When using just make sure you apply a thick cream or Vaseline around your entire hairline and ears to prevent the colour from dying your skin as it is very hard to remove without scrubbing! I then dip a fine comb into the pot to scoop up approx dessert spoon of dye and then apply to separated section of hair by using my comb like a knife to spread it over the surface - I then will comb the section out repeatedly from root to tip to ensure even coverage. I have a short Bob so I find this quite easy but if you can get someone to help even better! I then leave for around 30mins before washing out, rinsing thoroughly just with water until it runs almost clear and then using a small amount of shampoo to remove the last of the dye. I then will sometimes use a conditioner but often not as I find that my hair tends to feel quite soft after dyeing. I will say that for a few nights you should not have a white pillowcase as the colour will transfer!(easily comes out in the wash) and also that your shower/bath will be blue too- again comes off when you clean hard! Also recommend laying down an old towel/sheet/newspaper on the floor to protect your floor from drips.Hair dye likes to try and get everywhere!

Quick delivery, great product.

Always love directions hair dyes, very easy to use (can be messy mind so wear gloves and put down an old towel ect), mixable with other colours.

I was looking for a darker purple than the ones I could find by directions, so Deep Purple seemed to sound right. I think it’s just the violet one with a different label. Just wanted to darken the roots of my purple underneath and it worked.

Love this product. Great value in a 4 pack.Easy to use & one of the better colours to use on unbleashed hair. Need to wear gloves, ideally to apply it, but my stained hands were clean after a day or so's normal hand washing.

I bought the Neon Blue colour on the recommendation of an influencer. After washing & towel drying my (naturally silver/white hair) I mixed about a teaspoon of the dye into a generous quantity of conditioner & applied it. I left it on for about an hour & then rinsed it off thoroughly. I am really pleased with the result! I have tried many different shades of purple from another brand & they each turned my hair a green-blue rather than a hyacinth blue which is what I want. Highly recommend this product 💜💙

It's a very pretty colour but nowhere near as vibrant as the images depict. I have grey hair so I was expecting it to be as deep pink as advertised. That said, it was a very pretty colour, didnt last as long as the blues that I have bought from this range before, and I had to use 2 pots for my shoulder length hair.Perfect for those that only want a very temporary colour though