Advanced Google AdWords

I'm only one forth of the way through this book but am already finding it extremely helpful, and have implemented some of the authors suggestions in my adwords accounts. I have been using adwords for about 4 years. Google will tell you everything you want to know about how to use all the technical features in adwords. But they don't tell you what the best marketing strategies are for using them. The author explains the psychology of search, the "marketing funnel" and defining goals when choosing your keywords. Which keyword match types to use, when to use them, and how to bid. How to write effective and compelling ads and align these with your keywords, adgroups and landing pages. Tips for ad copy that gets clicks, how to use mobile ads and extensions ect. (and this is only up to chapter 4) In spite of the fact that this book is about adwords and because of that has the potential to be horrifically dull, it is so well written it is actually enjoyable to read. It is thorough, detailed and carefully organized. Creative and smart marketing + Adwords. I love this book and highly recommend it. (I'd also like to add this is not just about marketing, the author includes and thoroughly explains all the technical information about setting up and using adwords.)

This is THE definitive Google AdWords book. I call it the AdWords bible. This book is NOT for beginners, so buyer beware. You should have a basic understanding and some experience managing an AdWords account. Having said that, this book thoroughly and systematically covers everything involved in creating, maintaining and growing a successful AdWords account using the Search, Display & Remarketing platforms. I have to make a direct comparison to someone who many would consider one of Brad Geddes only other "competitor" in the AdWords education market: Perry Marshall. In my humble opinion, Perry's website, videos and recent AdWords book is geared more towards the "Internet Marketer" who is trying to make a living simply by some variation of affiliate marketing and/or niche marketing. And that's where the difference between Brad Geddess and this book vary so much with Perry's. Brad's book seems to be more of a no hype, no fluff, straight to the point AdWords manual for ANYONE who is interested in learning more. I can't say enough, this book is all you really need to become an AdWords advanced user on your path to becoming an expert. Buy this book!

Very good book to learn Google ads

I have several years of experience with AdWords, and I have taken full advantage of the awesome Google Certification courses. I have also read several other decent books on AdWords that I would recommend. This book is by far the best. It is a large book, but it is a blast to read if you enjoy the subject. Your confidence level will improve with every turn of a page! There are hundreds of "AHA" moments. It is hard to put the book down. The author is patient and skilled in explaining the detailed thinking behind his proven strategies and tactics. He even shows step by step implementation with detailed screenshots. This book is probably far too much if you are a casual AdWords user. But if you really enjoy working in AdWords and you want to become a true expert, you must own this book!

What a great resource for using Google AdWords. If your business runs its own Adwords account this is a valuable book that can save you from making costly mistakes. Easy reading, you won't get frustrated by things you don't understand because it's written for the average person. The book is an Adwords course it itself and a great reference. If you are tired of experimenting with Adwords and want to see more results from your advertising dollars then get this book. I'm starting on chapter 3 and already see things I will be implementing in my Adwords account.

Book has good foundational information but it is very outdated. It talks about features that haven’t been available in GoogleAds for years.

I ordered this book for a class I’m teaching on Google AdWords, and I’ve been impressed by the way the author breaks down the key concepts in a way that’s both theoretical and tactical. I know the title says advanced, but it’s a great how-to for anyone who has taken the Google Fundamentals exam and needs to start building their first account. The only downside is that the book was last updated in 2014, and the platform has changed since then so there as aspects that are outdated. However, the book is still extremely useful and does a great job explaining the key concepts.

The best AdWords book you can get at this moment. It's well explained, with lot's of good examples. Even if you are a certified AdWords the book it's worth reading because is not just showcase free information you can find on web but it has a good psychological foundation for a lot of things. If you want an AdWords book, this is the one even if you are a beginner or an experimented user. Buy it an you'll never regret it.

Des conseils excellent pour passer au niveau supérieur avec Adwords le livre et très complet et passe directement à des questions approfondis sur la gestion des campagnes Adwords. Egalement de nombreux conseils marketing pour permettre de disposer d'un site internet qui convertit. Enfin la partie Display est très complète, je recommande

Un libro essenziale per chi utilizza professionalmente Google Adwords. Particolarmente efficace nell'insegnare strategie vincenti per questo strumento, partendo dall'idea di cliente, ragionando sulle dinamiche psicologiche d'acquisto e approfondendo questioni tecniche.

He comprado muchos, y sencillamente no hay nada mejor en el mercado. ESTÁ EN INGLÉS. Es válido tanto como para aprender a manejar Google Ads, como para usuarios más avanzados. Si te empollas este libro de pe a pa, te garantizo que vas a aprender más que con muchos cursos que te venden online, por muchísimo más dinero.

Don't be put of by the use of the word "Advanced" in the title - it actually serves very well as an introduction to using AdWords but with the scope to learn more about how to take your campaigns to the next level. I cannot fault the content for giving you great ideas and tactics for successful campagins, other than to say I sometimes find the order of the chapters to be a little illogical if you're reading it cover to cover. That said, it's the type of book that you can dip in and out of so it would be unfair of me to rate it down as a result. Overall, if you're a relative beginner (but perhaps will a basic understanding of PPC principles) then this is a book that's well worth buying.

I read this book and found that every search marketer should read this book and apply the knowledge while optimizing the campaigns.