Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas (BUSINESS BOOKS)

I still have the original version but loving this updated one... As a blogger and media manager, it's invaluable - great for attention-grabbing headlines and calls to action - even better for offering alternatives to words and phrases that crop up regularly in the things I write. And I love lists of any kind so just enjoying browsing the pages - I'm already adding some of my own ideas to a few of them!

You know what it's like trying to squeeze out another way to express yourself convincingly without repeating yourself or resorting to over-used cliches. This is a wonderful, almost indispensable resource with thousands of proven effective words and phrases for your sales letters, website copy, mail advertising, (even personal letters, i suppose). Even just reading it cover to cover will give you great ideas and breakthroughs. It has saved me a lot of time and frustration, and has definitely paid for itself a hundred times over.

If you want to find the perfect word or phrase then this book is a must for your collection. There are over 100 lists of powerful and persuasive words and phrases. The only negative thing I would say is that with Roget's thesaurus online, that is optimum for writers to quickly find alternatives but this is nice to have for a sort of study reference and it's always nice to flick through a physical book and see all the helpful and different words we can use when developing an idea or pitching or selling something to someone else. And there are fun words to rediscover as well, billowing, Zesty, melodious, turbocharged, brawny, it's fun to widen our knowledge of words for sure.

You know sometimes, you sit down to do that piece of writing for your business and the words just dont flow, or you find yourself using similar words over and over? Well this boom is great as yoou can sim,y come up with a word and flick to it in the book and find lots of lovely alternatives. Not nly that the book suggests phrases as well as single words. I wouldn't be without it for writing great e marketing copy and more

Exactly what I wanted some lists and words for inspiration. Its not pages of how to copywrite it just sits on your desk ready to help. Great value paperback.

I recently retrained as a copywriter and out of all the books I have bought for reference and study purposes, this has to be one of the best. I offer copywriting as one of the services in a small web design business I part own and I can tell this book is going to be really well thumbed. A great addition to my office bookshelf, just wish I'd bought it sooner.

Fabulous book, fast became one of my work go-to books. Even if I don't use one of the words it suggests, this book really helps me get into the right headspace to find the one I do need. A bit American (because that's where it's from) but it's value is far out-stripped by this factor. Highly recommend it.

Not just words but whole phrases! I'm sure that there are few phrases here that would surprise, but it's having them all readily available at a flick through. I don't know whether these are available electronically, but good old paper is best I have found for flicking through for the ideal phrase.

I use this a lot for writing copy and product descriptions. It's helpful when you feel like you've been overusing words, like a thesaurus for specific use. The book I got was bound and cut a bit wonky but still usable.

A must have!

I got this because I read in so many reviews that this book is a "must-have" for copywriters... I personally don't think it's a "must-have" but I'm sure it will come in handy somewhere along the line. I rate this a 2.7

Money well spent. This book is very useful for writing advertisements to sell your stuff.

Sehr hilfreich !