Amazon Grocery, Hazelnut Spread With Cocoa, 26.5 Oz

If you have kids who can detect a change in brand or packaging from a mile away like trained bloodhounds, this is your cheat code. I scooped this into an old name-brand jar to see if they'd notice the difference. They devoured it on their toast, licked their fingers, and didn't suspect a single thing. It has the perfect rich flavor, doesn't separate into a weird oily layer at the top, and costs a fraction of the price. This giant jar is an incredible value for heavy-use households.

I decided to give this a try because it has 10% less sugar than the aldi brand I usually buy and the price is comparable. As soon as I opened it I could smell rich cocoa and see how silky smooth it was. Definitely will be buying this again. The hazelnut flavor is a bit more muted than other brands but it's still delicious.

Tastes exactly like Nutella, just less expensive. We've tried other Nutella off-brands since it's gotten more expensive. Some of them were gritty, like there were small chunks of solidified sugar in them: NOT this one. (Amazon Grocery, Hazelnut Spread With Cocoa, 26.5 Oz)

I have never tried the other name brand that is usually mentioned. I did try some from a major grocery chain and it tasted like chemicals. The Amazon Brand has great chocolate and hazelnut taste. I did find it to be runny at summer cupboard temperature. I put it in the fridge and now it seems a little stiff. I will gladly work this out.

It's rightly called a spread and not butter. It's just not creamy and is closer to a paste in texture. The texture isn't bad per se and The taste is also good. But I think the lack of butter like texture prevents it from holding the taste in the mouth, and makes it overall less enjoyable.

Just as good as Nutella for a fraction of the price

It’s wetter than the name brand product so be aware of that. I opened the jar, saw a tiny bit of oil at the top and stirred it in, like you do with organic peanut butter. I thought maybe there was a bit at the bottom of the jar that might be dry, but I was wrong. All I did was make a product that was already too wet even moreso. You can literally pour this stuff out of the jar onto your bread or toast. It does taste good and is much less expensive than the name brand but unless you want wet chocolate hazelnut stuff to eat I would suggest buying something else.

One of Amazon's best kept secrets. I've only had the named brand a couple times but this seems identical. And you get TWICE as much for $1 more! So get a bag of Amazon's pretzel sticks and dip into this great hazelnut spread...and into paradise :)