The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport

Excellent book covering recent F1 history (from late 80's) with a few nods to earlier periods. Covers Senna, Prost, Schumacher and on to today's stars, as well as origins of better known teams and how technology and media has changed the sport (for better or worse). Well written, would definitely recommend.

Great read. All the good behind the scenes stuff. The book captures the essence of F1. The authors nailed it!!!

Everyone with any interest in Formula 1 should read this book. Awesome read!

WSJ editors, solid piece and facts. Helps with the journey from start to today. Bernie section is simply crazy, it was like he was running a carnival lol

This is an entertaining and accessible look at how Formula 1 became the global phenomenon it is today. Fans of the sport will enjoy it, and so will readers interested in the business of sports.

An interesting take by writers not really intimately in the mix, but well connected enough to make it work.

Just got into F1, this book is amazing

Got this for my manager for secret santa who is a big f1 fan he loved it