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✨ Glow long, feel light, and slay right with e.l.f. Soft Glam Foundation!
e.l.f. Soft Glam Foundation in 35 Medium Cool offers a breathable, long-lasting satin finish with medium buildable coverage. Infused with 1% Hydrating Hibiscus Complex and antioxidant-rich fruit extracts, it nourishes skin without clogging pores. Suitable for all skin types and proudly 100% vegan and cruelty-free, this foundation delivers a flawless, natural look that keeps you confidently glowing from morning to night.




































| ASIN | B0D3JCZ84F |
| Additional Features | Vegan, Cruelty Free |
| Age Range Description | All Ages |
| Best Sellers Rank | #680 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #7 in Foundation Makeup |
| Brand Name | e.l.f. |
| Color | 35 Medium Cool |
| Container Type | Tube |
| Coverage | Full |
| Customer Reviews | 4.0 out of 5 stars 97 Reviews |
| Finish Types | Satin |
| Global Trade Identification Number | 00609332849525 |
| Item Form | Liquid |
| Item Weight | 1.44 ounces |
| Manufacturer | e.l.f. Cosmetics |
| Manufacturer Part Number | 84952 |
| Material Type Free | Animal Product Free |
| Model Number | 84952 |
| Number of Items | 1 |
| Package Information | Tube |
| Package Type Name | Tube |
| Product Benefits | Provides long-lasting medium coverage and is suitable for various skin types |
| Recommended Uses For Product | Face Makeup Foundation |
| Skin Tone | All |
| Skin Type | All |
| Specialty | Cruelty Free, Vegan |
| UPC | 609332849525 |
| Unit Count | 1 Fluid Ounces |
M**A
clean look
gifted to a person whos new to make ups and they loved it. Is sheer and light weight and suits the color tone. Great value for money. Not at all cakey and skin looked even after applying the product
T**E
Nice
Good coverage
A**R
Da best
One of the best products available for a good price
R**N
Not stable for all day wear
It looks orange after a couple hours
L**S
Beats my expensive foundation!
First of all, I am 66, so I am not looking for any kind of "luminous" finish. This foundation does have a dewy finish or slight glow which brightens my face, making skin look less dull. The foundation goes on very smoothly, nice and creamy. Most importantly, while most foundations do nothing for firmness or lines, this foundation applied over my Misha BB cream looked really good and full, and did not settle in lines. I have difficulty finding the right shade for a medium cool tone, but really like the choices since many foundations do NOT offer an option for medium cool. I am using Elf products more and more as they are amazingly effective at such a reasonable price.
L**A
Color was reddish
Color was orange/redish
K**N
Wow
Wow just wow! Very impressed with this product, gave me the glow and coverage I’ve been looking for, and the best part it’s lightweight does not feel like you have make up on.
B**8
Best Elf Foundation
This is the best ELF foundation they have made in awhile. Long lasting, buildable, satin finish. I wore this the first day for over 12 hours. Yes by the end of the day I looked wore out but my cheeks still look good. I had no oil or shine break through. The foundation held up. Great drug store 8 dollar foundation. Way to go ELF. My new summer ☀️ foundation.
A**M
Long lasting. Dewy finish. Good for dry skin
Really good product. It is really smooth and dewy for dry skin. I wore it on a hot day outdoors and on a rainy evening when ny skin was sensitive, but the make up remained exactly the same throughout the function.
J**C
good product
good coverage for the price
B**A
Buono
Per me ottimo prodotto, il connubio tra una crema e un fondotinta. Leggermente coprente come piace a me. Non mascherone. Ottimo, direi che costa molto poco ma qualitativamente buono.
S**C
Good
Good for aging skin!
G**S
Gorgeous make up .
Love love love ❤️ this foundation would of given more stars but 5 it is .
Trustpilot
2 weeks ago
2 months ago