Net Profit: How to Invest and Compete in the Wild World of Internet Business: Who's Making Money on the Internet and How They're Doing (Jossey Bass Business & Management Series) Hardcover – Import, 11 June 1999

This book is a "must read" for anyone with an interest in developing a strategic understanding of the business world surrounding the internet. It is not just a collection of unrelated stories about e-commerce and technology. Peter Cohan provides a very insightful and practical framework for evaluating investments in various dimensions of internet business. He de-mystifies many of the key technology aspects of the internet with concise industry segmentation and the use of familiar, yet powerful, business language. His research into the role and influence of venture capital firms is great! There is something useful in this book for everyone from the CEO in almost any industry down to the business student.

Peter Cohan's book, Net Profit, is a terrific help to those who are looking for investment opportunities in the internet space. The book is very well structured and organized. The author has divided the internet business world into logical sectors which makes this confusing space easier to understand. Most importantly, he has developed a solid framework for thinking about each sector as well as the specific internet companies and their profit potential. I highly recommend this book to others who are making investment and business decisions in this new era of the internet. Great book!!