Grinding It Out

A fantastic read for all business people and enthusiasts.Shows us how Ray Kroc made it big at the age of 52 when most people start contemplating their retirement.How he started off selling paper cups, playing piano to make ends meet and then got a break with the advent of multimixers.Ray Kroc only intended to sell more multi mixers to the McDonald's brother. But destiny had something else written all together.Being at the right place and at the right time and making use of the opportunity at that very moment paid off well.How he conceived the franchisee​ system and how he eventually purchased the McDonald's chain from the brothers is absolutely scintillating.As Ray Kroc said , there is no substitute for persistence and determination.Think big and make it big. You think small, you remain small.A must buy I would say! No second thoughts.

What a book!!! Salesman selling papercups build a billion dollar quick service restaurant chain. I appreciate Ray Krocs timeless efforts to build a Mcdonalds. Anyone can learn a teamwork from Ray Kroc. His "Think Big" mentality helps Mcdonalds expand all over the world.If you think small, you will stay small. He says " If you want a financial freedom, you have to take great risk's".I am working with one emerging quick service restaurant brand & all the points mentioned by Mr. Kroc are too much relavevent in these days. Hats Off too Mr. Ray Kroc!!!

The page quality was really good.The delivery was on timeThe content is amazing to read in the start but somewhere it gets boring but overall book is nice 👌.

I haven't read the whole book, but it is very interesting and informative book. Motivational and inspirational and detailed.

Very interesting and fun fun to read in most parts , the movie does injustice to Mr Kroc and his story .

Book has naarated the inside story and efforts put by Ray crock to build the largest fast food chain in the world : McDonald's, must read for anyone interested in fast food business or kind !!!

The book provides good details on the journey of setting up McDonald's, the highs and lows. The movie was just 20% of the book.

A good read! Explains what it took for a paper cup salesman to expand an enterprise set up by MacDonald brothers world wide.

.....of the genesis of a commercial organisation that now has spread it's 'fast food' tentacles to just about every corner of the world, and is now arguably the most well known retail brand name ever known.The founder of McDonald's Ray Kroc (helped by Robert Anderson) recounts his visit in 1954 to San Bernardino near San Diego to call upon the McDonald Brothers who owned a small 200 feet square food outlet. He was visiting them hopeful of selling them one or more of the milk shake machines he was hawking wherever he saw an opportunity but what he found was at the age of 52, an idea that he instantly thought would be a great business opportunity if 'rolled out' by way of company owned branches or franchises across the States.....low cost quality hamburgers (in those days selling for fifteen cents) with well sourced and cooked fries, a milk shake, and little else. He tried to persuade the Brothers to go into business together with the intention of expanding the business but were only interested if Ray Kroc was solely responsible for the opening of all new outlets as they were quite happy with their lifestyles and didn't want the additional aggravation. A contract was drawn up and at the age of 52 with diabetes and incipient arthritis he found himself embarking upon a business for which he had little experience.The outcome of this entrepreneurial 'gamble' is well known and just about everybody is aware of the phenomenal success of the McDonald business but this book in a very 'folksie' narrative fills in the way the McDonald very simple and straightforward philosophy was evolved, and implemented across the whole business of fast food retailing from ingredient sourcing, preparation, staff attitudes, interior design, imaging, marketing and advertising.Whilst this book was completed in 1977, just 7 years before Mr Kroc died aged 82, and only obviously deals with the company's progress until that time, it certainly very comprehensively 'paints the picture' and explains the whole ethos by which the company based and still bases it's success.A truly inspirational book that would be of great interest and benefit to the casual reader, a McDonald's aficionado, or any established or intending entrepreneur already in or wanting to be in the fast food business.

the book about life, the book about making a choice, if you stay where you are now, or go out and make a billion(or million).Changes in the world and your life as well. At the end of the day, success is measured by the $ you have. And if 54 years old mediocre salesman with diabetes took courage, worked hard, and did not give up to make his dream happen!! then we should too!There are some serious knowledge about sales and business development techniques, so its a bargain for its price, and absolutely must read for someone whos starting a business or just wants to win in life!

Boek is goed geschreven. Ik raad het aan omdat je een andere kijk krijgt op werk en hoe je dat kan benaderen. Ray Kroc werkte 14 uur per dag en 7 dagen per week en sommige mensen zeuren met een 30 uur durende week.

Eu adorei esse livro e recomendo a todos que gostam de saber sobre história de empreendedores de sucesso, a trajetória de Ray Kroc não foi fácil e esse livro é sensacional.

Excellente lecture que l'on aime ou pas les produits de la marque. Je le recommande à tous futurs entrepreneurs. Ray Kroc démontre qu'avoir des idées et une vision peuvent se révéler payantes.