HOOKED Hardcover – 1 January 2019

Great book for designing new things

What an amazing book. A must read book.

Content is good.it may help you to build hook in your business.Packaging of book is very creative.yellow colour is making it more adorable.Overall knowledge booster.

A must read for all product marketers looking to increase customer engagement with productsIn today’s competitive, digital and AI landscape, creating a product that not only sells but becomes an integral part of customers daily routine is the holy grail for product marketersNir Eyal, provides compelling roadmap to achieve just this. Here’s the breakdown that highlights key takeaways and their applications for marketing leadersNir Eyal, ends the book with critical reflection on the 𝗲𝘁𝗵𝗶𝗰𝘀 of these techniques, it’s our responsibility to use these insights to enhance customer experience, not to exploit them.Nir Eyal’s wisdom is roadmap for creating products that stick. He says ”𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘄𝗵𝗼 𝗳𝗼𝗿𝗺 𝘀𝘁𝗿𝗼𝗻𝗴 𝘂𝘀𝗲𝗿 𝗵𝗮𝗯𝗶𝘁𝘀 𝗲𝗻𝗷𝗼𝘆 𝘀𝗲𝘃𝗲𝗿𝗮𝗹 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗯𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲” = 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝗩𝗮𝗹𝘂𝗲Product marketers can use knowledge responsibly and shape products that aren’t just part of the routine but improve everyday life.Happy Reading!

This book is practical. The way everything is explained has a great flow. I can apply to products with ease. Will be of great help in my product management journey. Definitely going to keep a short note of all the important points described and will refer in future for my products. Will post it on my LinkedIn so that everyone gets benefitted from this book, especially people who haven't read. Thank you so much for writing such a great book.

"This book offers invaluable insights into the psychology behind creating products that captivate and retain users. Highly recommended for anyone involved in product development. Whether you're a seasoned entrepreneur or just starting out, 'Hooked' provides practical strategies to build products that people not only use but also love. An essential read for anyone looking to create successful and engaging products."

A quick and crisp read - has a lot of relevant aspects for B2C. I like that the book takes on some grounding from psychology, habit forming and variable rewards. It has interesting examples of twitter, Pinterest that have been expressed as theories of establishing a hooked model. It misses some frameworks that can be put into practice which could’ve made the book more valuable

Perfect for startups