Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Excellent book. Worth listening.

Blue Ocean strategy“Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne is definitely a good read for imminent strategists.What is Blue Ocean's strategy? –It is all about -a) Creating uncontested market space.b) Making competition irrelevantc) Creating and capturing new demandd) Breaking the value–cost trade-offe) Aligning the entire system in pursuit of differentiation and lost cost.It turns on the head the erstwhile principle that states high pricing and high cost only create valueThe four-legged principle of a Blue Ocean strategy is eye-opening:1. Eliminate2. Reduce3. Raise4. CreateAll the principles need to work together for the new path-breaking strategy to be implemented.The sequence of the Blue Ocean strategy revolves around the below four steps:1. Buyer utility2. Strategic pricing3. Target costing4. Adoption hurdlesIt is good to wrap your head around the contents, it will certainly give a ripple effect.

Every business person, Marketers must read

I thought it would be a simple read but it has covered a lot of ground with a lot of frameworks and concepts. Michael Porters theory on strategy is slightly different and Joan has also criticised blue ocean. But I feel both college of thoughts have their own place in the field of strategy

Liked the way things are explained, it covers entire cycle of creating a successful iconic business. Get you out of your blues.

Have gone through the book to understand the nuances of the blue ocean strategy and how it helps the organization to grow. The details are in a structured way to help easily understand. Every startup should study the book.

I really liked this book for Marketing I gives you so many practical advice to penetrate the competition set boundaries and go beyond that an creat you own undisputed marketplace. The best thing about this book is they also tell the ways to stop the imitators from copying your idea. So if you are starting your own business this is a must read book . Though I am shocked how thi book is so underrated.

I first read this book almost a decade back. It truly still remains a Must read for anyone even thinking of an idea, business or at work. The principles in the book hold true inspite of being in a Digital driven world. Go for it. You maybe the next Meta founder :)

Before I start ranting about this book, the reason I gave the first four stars is because it is well written, full of interesting examples, and, above all, thought-provoking book.If you are among those of us, who chose to implement someone else's dreams, this book will equip you with most of the reasons with which you should get your employer to understand why it is imperative to grow out of the current competition and start new Blue Ocean. In this case, if you were working with companies like KODAK, Xerox, Sony and many others that got drowned within the quagmire of Red Ocean, you may have already failed. Hence, this book will just help you to relive the reason the ship you were working with sunk.If you are among those of us, who chose to implement their own dream, then this book will equip you with the right strategy Canvas that will assist you to comprehend the current situation of what you want to do and then create your own strategy that will add value innovation to what is already there in a different form. You will understand why you do not have to fight raising-barriers to entry, when you can easily create your own camp outside the well defended Red Ocean Camp that you may have wanted to get into.Why, then, the fifth Star? The more you read this book with its additions, the more you think about two thought-provoking ideas:Point 1: the authors of this book will give you an interesting answer to Pro Micheal Porter's five Competitive Advantages and the interesting way of creating well defended castle of Red Ocean, where you have to think about how to raise the barrier to new entrants and the art of ensuring the switching cost keeps the customer within the highly contested bloody Red Ocean, while making costly for the competitors to even entertain the idea of getting your customers.The authors of this book will simply tell you that you do not need to break into a bloody Red Ocean; or think about defending an existing bloody Red Ocean. Instead, use the Blue Ocean strategy canvas to discover the best way to come up with a better alternative - though they will never mention the work alternative, nor will you hardly note the Creative Destruction mentioned - though you will here a lot about the Value Innovation!However, what you will like about their argument is that, instead of being product centred, think more about the customer. In other words, the customer should be the centre of interest rather than the actual castle that Porter thought us to defend with all we have! Good example of this will be their case about how Bloomberg did well, as they focused on the actual user, but not the procurement mangers, who hardly use the product!Point 2: where you may find so difficult to reason with this book is their lack of respect for what was once quipped as "Gale of Creative destruction" by Joseph Schumpeter.In their example, they used great examples such as the Horse-drawn carriage vs Ford's Model-T. In their world, Ford created Blue Ocean. However, in this endeavour, they overlook at the fact that the poor horse was taken out of the equation by the Internal Combustion Engine (ICE). Hence, an entire industry was turned upside. In this case, one may argue the interesting fact that their is a blurred line between Blue Ocean Strategy an the Gale of Creative Destruction. You may also be forgiven, if you assume that the former is simply decoding the latter.This thought-provoking argument may even become more interesting when one argues Schumpeter was talking about a revolutionary process that is incessant to the industry. In other words, the Gale of Creative Destruction is a process of industrial mutation that incessantly revolutionised the economic structure within, incessantly destroying the old one, incessantly creating new one (Wikipedia,https://en.wikipedia.org/wiki/Creative_destruct ); where the authors are basing their argument on something that may appear to be an external drive rather than within or internal drive within the existing transposition industry of that time. But Ford and the horsemen were both operating within the same industry and a part of the actual thing that takes a passenger from one place to another place was replaced with ICE. Remember, still the wheels, seats, driver and other parts are there. Hence, an internal mutation had taken place.There are many examples from the competition within the Wine industry to the carnage that took place within the computing industry that may appear to be based on the Gale of Creative Destruction cloaked within Blue Ocean strategy!As we are in for an interesting era, where computing algorithms are slowly overtaking most of the manually work that we do, the concept of Blue Ocean strategy/Gale of Creative Destruction will become part of our daily thinking.The authors of this book and their associated articles, which they had been writing, I think, have done one great deal of job for us: they decoded the art of Creative Destruction rather than creating a getaway through which cowards can scape from the quagmire of the bloody Red Ocean. Hence, they deserve the fifth Star.

This book is an absolute must-have for anyone in a startup or really small or medium sized business.There is nothing that disturbs me more than people who struggle in business with their fingers in their ears swimming in a red ocean. In Canada we have a lot of monkey-see-monkey-do businesses that rely on continuous rounds of big government money and meandering from one tech bubbles to the next to survive and it drives me nuts. This book is the solution.

Ottimo libro con buoni spunti. un MUST da leggere.

Very good book and delivery was phenomenal.

Ich habe schon viele Budiness Bücher gelesen, aber dieses finde ich am Besten.Das Buch ist natürlich nicht technisch, also man lernt nicht wie das Tagesgeschäft in einem Unternehmen abläuft. Man versteht aber in welche Richtung man seinen Business Plan entwickeln soll und was die Erolfsfaktoren für ein Start-up sind. Es geht also ums große Ganze.