Taxmann's Principles of Marketing (UGCF | NEP) – Comprehensive textbook for marketing practices, integrating—core concepts | real-world examples | case studies within the Indian context | B.Com.

Taxmann's Principles of Marketing (UGCF | NEP) – Comprehensive textbook for marketing practices, integrating—core concepts | real-world examples | case studies within the Indian context | B.Com.

Taxmann's Fundamentals of Financial Management (UGCF | NEP) – Student-oriented book with an authoritative and clear presentation of the essential concepts, procedures, and practices | B.Com.