McGraw-Hill Education Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace 2nd Edition by Al Ries, Jack Trout - Paperback

Positioning: The Battle for Your Mind

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect